Innovaro, Inc. (OTCQB: INNI), the leading provider of software-driven innovation solutions, today announced its partnership with UnleashWD to facilitate innovation within the wholesale distribution industry.

Wholesale trade is a vital component of the US economy. With annual sales of $4.9 trillion in 2012, wholesale trade accounted for 5.6% of the US GDP. UnleashWD hosts the only innovation summit for the wholesale distribution industry. They work with industry trade associations, such as the National Association of Electrical Distributors (NAED) and the American Supply Association (ASA), to facilitate and educate about innovation. Dirk Beveridge, Founder of UnleashWD, is also currently engaged in an industry-wide research project on the state of innovation with the National Association of Wholesaler-Distributors’ (NAW) Institute for Distribution Excellence.

“Innovation is a pivotal survival skill in today’s markets,” says Beveridge, “and the wholesale distribution industry is poised and eager to build out its innovative capabilities. Innovaro’s partnership provides us with the platform we need to make this happen. We’re excited about the possibilities.”

Through this partnership, Innovaro will participate in and support a number of activities led by UnleashWD, including the October 29-30 annual innovation summit in Chicago, industry webinars, research and case studies that support Beveridge’s work, as well as other joint initiatives.

Asa Lanum, Innovaro’s Chairman and CEO, states, “There are many strong synergies in this relationship. By partnering with UnleashWD we can best enable innovation in the wholesale distribution industry.”

About UnleashWD

UnleashWD is the only conference dedicated to bringing innovation to the wholesale distribution industry. UnleashWD features eighteen storytellers from outside the wholesale distribution industry. Modeled after TED’s short-session format, UnleashWD’s speakers share how to add business value through inspiring presentations on topics such as innovation, leadership, business model design, and corporate culture.

For the last twenty-five years, UnleashWD Founder Beveridge has worked with more than 3,000 firms as a leadership consultant, facilitating how wholesale distributors and manufacturers can increase market share through examining and improving their relationship with customers. For more information please visit: www.unleashwd.com.

About Innovaro, Inc.

Innovaro is the leading provider of software-driven innovation solutions. Tested methodologies fueled by an artificial intelligence engine ensure repeatable success along the entire innovation lifecycle. A full suite of software products, consulting services, and foresight research deliver a proper fit for every customer’s innovation needs. For more information please visit: www.innovaro.com.

Forward-Looking Statements

Certain matters discussed in this press release are “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Certain factors could cause actual results to differ materially from those projected in these forward-looking statements and these factors are identified from time to time in our filings with the Securities and Exchange Commission. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. This press release is available on Innovaro’s website www.innovaro.com.

InnovaroTania Bernier, 813-754-4330 x223media@innovaro.comorUnleashWDDirk Beveridge, 847-381-7797dirk@4thgs.com

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