PacificHealth Laboratories Partners with Saddleback Ltd. in the United Kingdom
09 Mars 2010 - 3:00PM
Business Wire
PacificHealth Laboratories, Inc. (OTCBB: PHLI), a nutrition
technology company, today announced that it has partnered with
Saddleback Ltd. to distribute ACCELERADE™ products in the United
Kingdom (“UK”) to the cycle sport industry.
ACCELERADE’S goal within the UK market is to become the
nutrition brand of choice amongst the specialty retailers within
the Triathlon, Road Cycling and Mountain Biking sectors as it is in
the U.S. already. Dealer support is a key focus and ACCELERADE will
be offering an event and athlete support program at the national
and regional level to raise awareness of the benefits of the
products and drive sales into dealers.
Saddleback Ltd. will distribute PacificHealth’s full product
range in the UK: ACCELERADE sports drink, ACCEL GEL™ products, and
ENDUROX® R4® recovery drinks.
Fred Duffner, President of PacificHealth said, “Since the
introduction of PHLI to the UK in 2009, we have been focused on
endurance athletes and premier dealers who support them. We are
partnered with a number of these athletes who have now become our
brand ambassadors. The goal was to first establish the brand with
its core audience; then work with Saddleback Ltd. to provide first
class service to dealers. The timing is perfect to partner with
Saddleback Ltd. to cement our commitment to the UK at the beginning
of the 2010 season and continue to build upon the momentum there as
we have in the United States.”
Andy Wigmore, Director of Saddleback Ltd said: “We are delighted
to become the official UK distributor of ACCELERADE Sports Drinks.
From the beginning, PHLI made it very clear they wanted to work
with us and showed great confidence in our ability to deliver a
great service. We have been looking for some time to include a high
end sports drink brand in to our portfolio, as we see it as a
direct compliment to the large market share we already have in
elite performance cycling sector. With ACCELERADE’S unique
properties and proven success in the U.S., the brand will be great
for UK athletes and dealers alike. ACCELERADE product will be
available from Saddleback within the next couple of weeks.”
About
PacificHealth:
PacificHealth Laboratories, Inc. (PHLI.OB), a leading nutrition
technology company, has been a pioneer in discovering, developing
and commercializing patented, protein-based nutritional products
that stimulate specific peptides involved in appetite regulation
and that activate biochemical pathways involved in muscle
performance and growth. PHLI’s principle areas of focus include
sports performance and weight loss. To learn more, visit
www.pacifichealthlabs.com.
About Saddleback
Ltd.:
Founded by real cycling enthusiasts to deliver the world’s
leading performance brands, Saddleback’s goal is simple – to be the
number one distributor of performance cycling products to the UK
industry. Established in 2004, Saddleback Ltd. is the UK
distributor of Felt Bicycles, SRAM Road, Zipp Speed Weaponry,
Castelli clothing and Vredestein tires. For more information about
Saddleback, please visit: www.saddleback.co.uk. For media
inquiries, please contact Andrew Griffiths: andrew@saddleback.co.uk
or 01454 299 965.
Notice: This news release and oral statements made from time to
time by Company representatives concerning the same subject matter
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PacificHealth Laboratories (CE) (USOTC:PHLI)
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