Poynt Corporation (TSX VENTURE:PYN)(OTCQX:PNYTF) ("Poynt Corp." or
the "Company"), a global leader in mobile local search and
advertising, has entered 2012 with strong partnerships, a growing
user base and significant revenue opportunities.
Earlier this week, the Company announced the structuring of its
first Asian operating entity, Poynt Asia (Hong Kong) Limited
("Poynt HK") and the formation of a Joint Venture (the "China JV"
or "China Youth Poynt Limited") between Poynt HK and China Youth
League's affiliated entity, China Youth Goyor Technology (Beijing)
Co, Ltd ("China Youth Goyor").
As an initial objective of the China JV, China Youth Goyor will
focus on obtaining the Chinese Ministry licenses required for
conducting the business of China Youth Poynt Limited, securing data
service agreements and preload agreements in China with major
telecom companies, and facilitating consumer usage of the Poynt
mobile platform in China (the "China Youth Poynt Platform"),
initially among CYL's over 83 million members.
As an initial performance benchmark of the China JV, China Youth
Goyor is to deliver at least 20 million active users by, on, or
about February 2013 (not August 2012 as previously announced). This
agreement will provide access to more users than all eight
previously announced preload agreements signed by the Company
globally. Based on preliminary discussions, China Youth Poynt
Limited anticipates as many as 60% of CYL's membership may become
active users (approximately 50 million active users) of the China
Youth Poynt Platform. In total, CYL has an active membership base
in excess of 83 million, which is larger than that of yelp's global
user base.(i) Additionally, the China Youth Poynt Platform will be
marketed by the China JV to the broader smartphone population in
China. This rapidly growing market is expected to surpass 230
million(ii) users in 2012. Certain terms of the China JV are
subject to the completion of all required due diligence and
satisfaction of other customary conditions. The Company expects to
complete this due diligence in the near term.
"We are at an exciting inflection point for Poynt Corp. with
significant opportunities for growth and expansion," said Andrew
Osis, CEO, Poynt Corp. "The announcement of our agreement with
China Youth League highlights the valuable experience the Poynt
Platform provides users globally and we look forward to leading the
industry in providing a valuable service to the Asian
marketplace."
"These new geographies provide access to large smartphone
markets which can help drive Poynt Corp. revenues through increased
user queries and transactions within the Poynt Platform," continued
Osis. "As we focus on providing the best data available in all new
Poynt Platform geographies, we anticipate that we will experience
strong user uptake and retention in China as we have in all
previous geographies."
The immense growth of the Poynt mobile Platform (the "Platform")
has continued into 2012 with a unique user base of over 13.5
million at the end of January 2012, representing 251% growth
compared to the same time last year. In the same month the Platform
surpassed 2.7 billion user interactions, adding over 600 million
interactions in just over two months. These numbers indicate both
increasing adoption of the Platform as well as strong user
retention. Both user retention and user adoption influence revenue
growth for the Company, as user activity is monetized in a variety
of ways including through user queries, pages views, on-page
advertising and in-Platform transactions.
User growth is driven by targeted marketing, on-device offerings
and preload opportunities, expanded availability across device
platforms and global geographies, and expanded feature sets and
engaging capabilities. In the past six months, Poynt Corp. has
expanded users through all these factors, including two major
preload deals, the addition of Gas Prices in the United Kingdom, an
Offers feature for the United States, improved data partnerships
globally, and the launch of timesPoynt for the Indian market.
Strong partnerships have been instrumental in the success and
growth of the Poynt Platform as reliable data and ease of
discoverability can greatly influence user growth and
retention.
On January 9, 2012 Poynt Corp shares commenced trading on the
OTCQX markets under the symbol "PNYTF". Poynt Corp's listing on the
OTCQX offers a growing US investor base ease of accessibility to
information as well as trading capabilities.
The Company continues to demonstrate reflects strong positioning
as reflected by our expansion into China, as well as favorable
trends globally. The Company believes they are strategically
positioned with industry leading technologies to capture market
share and drive revenues going forward.
Poynt is available as a free download for users in France,
Spain, Canada, the United States, the United Kingdom, Germany,
Italy, Australia and India on Nokia devices, Android, iPhone,
Windows Phone, BlackBerry smartphones and BlackBerry Playbook
tablet from the respective App Stores. Poynt is also available via
mobile browser as a free download at m.poynt.com.
(i) Yelp Form S-1/A filed on Jan-11-2012
(ii)
http://www.china.org.cn/business/2012-01/06/content_24339315.htm
About the Poynt Platform
Poynt is a convenient and timesaving GPS-enabled mobile local
search and advertising platform that connects consumers to local
offers, businesses, events, restaurants, movie theatres, gas prices
and weather information at the moment they are looking to buy or
acquire products or services. Poynt provides consumers with the
ability to move beyond discovery of their local area to view movie
trailers and reviews, buy movie tickets, click-to-call businesses,
get directions, browse listing websites, read reviews and book
dining reservations or find and interact with local coupons and
offers.
Poynt provides contextual and relevant advertising to users
performing local queries and its revenue model is based on user
queries, page views, advertising and transactions within the
platform. Each user query generates several page views, which are
monetized through display advertising and sponsored listings paid
for by advertisers. These advertising placements generate revenues
on a cost per thousand impressions (CPM) basis or on a cost per
click (CPC) basis. Transactions, such as ticket sales and
restaurant reservations, also contribute to revenues on a fee for
service basis.
About Poynt Corporation
Poynt Corp. (about.poynt.com) (TSX VENTURE:PYN)(OTCQX:PNYTF) is
a global leader in the mobile local advertising space. Its Location
Based Search (LBS) and advertising platform, Poynt (www.poynt.com),
enhances a user's ability to connect with the people, businesses
and events most important to them. Poynt is available on Android,
iPhone, Windows Phone and Nokia devices, along with BlackBerry
smartphones and BlackBerry PlayBook Tablets in Canada, the United
States, Europe, India and Australia. Poynt Corp. entered the mobile
publishing space with the acquisition of an advertising publishing
platform in January 2011. Whether through the Poynt Local Search
Platform or the Ad Publishing Platform, Poynt Corp. simplifies
connecting consumers with businesses, retailers and events.
Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX
Venture Exchange under the symbol PYN and in the United States on
the OTCQX under the symbol PNYTF.
Important Cautions Regarding Forward-looking Statements
This news release contains forward-looking statements relating
to: anticipated user rates of the China Youth Poynt Platform in
China; the ability of CYL to deliver and introduce the China Youth
Poynt Platform to its members; estimates of the number of future
smart phone users in China; the expected role of CYL in furthering
the business of the China JV; the opportunities for expansion in
the Asian market; terms of the China JV, including satisfaction of
all items and conditions relating to the commencement of the China
JV's operations; anticipated user uptake; timing of completion of
due diligence; growth opportunities; effect of access to large
smart phone markets on user queries and transactions and revenues;
effect of providing data in new geographies on user uptake and
retention; effect of strong partnerships on successful growth of
the Poynt Platform; effect of the Company's position within
industry leading technologies on market share and revenues; and
other statements that are not historical facts. Such
forward-looking statements are subject to important risks,
uncertainties and assumptions. The results or events predicated in
these forward-looking statements may differ materially from actual
results or events. As a result, you are cautioned not to place
undue reliance on these forward-looking statements.
These forward-looking statements are based on certain key
assumptions regarding, among other things: the ability of the China
JV to obtain anticipated permits, contracts and penetration of the
market in China; the acceptance rate of the China Youth Poynt
Platform by users; the anticipated number of devices on which Poynt
will be virtually preloaded or made available as a preload; the
ability of CYL to introduce the China Youth Poynt Platform to its
members at the rates anticipated, or at all; future technological
developments; delays bringing the China Youth Poynt Platform to
market; the ability of the China JV to consummate agreements with
local companies in China necessary to facilitate the roll-out of
the China Youth Poynt Platform in China; the ability of Poynt to
successfully repatriate funds generated in foreign jurisdictions;
compliance by Poynt and its partners of applicable foreign corrupt
practice legislation; reliance on in-country staff and personnel to
run and efficiently manage the China JVs business; the cost of
expanding product lines; the impact of increasing competition; the
continuity of existing business relationships, including dependence
on CYL and its associated and affiliated entities; the continued
successful development, implementation and execution of the Poynt
platform; continued growth in number of active users of the Poynt
platform; conditions in general economic and financial markets; the
ability to complete previously announced transactions; ability to
obtain all necessary regulatory approvals; and our ability to
obtain financing on acceptable terms, including Poynt's ability to
finance its future commitments relating to the China JV.
Material risk factors that could cause actual results to differ
materially from the forward-looking information include, but are
not limited to: the inability of the China JV to successfully
commence operations in the timeframes anticipated, or at all; the
inability to secure contracts, permits and all other regulatory
approvals related to the China JVs business; the incorrect
assessment of the Chinese market and the potential benefits of the
China JV; the inability of Poynt Corp. to fund its obligations;
reliance on third parties; risks in conducting business in China,
including (but not limited to) government nationalization, currency
risks, inflation and compliance with domestic laws and regulations;
risk that the China JV will not be able to comply with all
applicable laws in conducting its business, including, but not
limited to foreign corrupt practices legislation; the acceptance
rate of the China Youth Poynt Platform by smart phone users is
lower than anticipated; the risk that China Youth Poynt Platform
will not be virtually preloaded or made available as a preload on
the anticipated number of devices; the inability of CYL to
introduce the China Youth Poynt Platform to its members at the
rates anticipated, or at all; the inability of the China JV to
consummate agreements with local companies in China necessary to
facilitate the roll-out of the China Youth Poynt Platform in China;
the deteriorating economic and market conditions that could lead to
reduced spending on information technology products; competition in
our target markets; potential capital needs; management of future
growth and expansion; the development, implementation and execution
of the Company's strategic vision; risk of third-party claims of
infringement; protection of proprietary information; customer
acceptance of the Company's existing and newly introduced products;
the success of the Company's brand development efforts; risks
associated with strategic alliances; failure of counterparties to
perform on contracts; failure to successfully negotiate contracts;
failure to successfully negotiate additional preload agreements;
reliance on distribution channels; product concentration; need to
develop new and enhanced products; failure to obtain necessary
regulatory approvals; potential product defects; our ability to
hire and retain qualified employees and key management personnel;
risks associated with changes in domestic and international market
conditions and the entry into and development of new markets for
the Company's products; and the risks described under "risk
factors" in our Annual Information Form for the year ended December
31, 2010 which is available on our SEDAR profile
(www.sedar.com).
The forward-looking statements contained in this press release
are made as of the date of this press release. Except as required
by law, the Company disclaims any intention and assumes no
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise.
Additionally, the Company undertakes no obligation to comment on
expectations of, or statements made by, third parties in respect of
the forward-looking statements identified above.
The BlackBerry and RIM families of related marks, images and
symbols are the exclusive properties and trademarks of Research In
Motion Limited. Apple App Store and iPhone are trademarks of Apple
Inc., registered in the U.S. and other countries. Windows is a
registered trademark of Microsoft Corporation in the United States
and other countries. Android is a registered trademark of Google
Inc. Nokia is a registered trademark of Nokia Corporation.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: Company Contact: Poynt Corporation Andrew Osis, CEO
403-313-3719 www.poynt.com European Media Communications Contact:
CC-Group Communications Ltd., for Poynt Corporation Nicole
Littlewood or Howard Jones +44 118 920 7650poynt@ccgrouppr.com
North American Public Relations Contact: Global Results PR for
Poynt Corporation Valerie Christopherson or Lora Friedrichsen
949-608-0276poynt@globalresultspr.com Investor Relations Contact:
Liolios Group, Inc. Scott Liolios or Matt Glover
949-574-3860info@liolios.com
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