By Nadya Masidlover and Sam Schechner

PARIS--Registrations of new cars in France dropped 15% on year in January, as the automobile market continues to face an increasingly gloomy outlook, according to the latest data released Friday by the French automobile manufacturers' association.

The declines in France come amid a deep decline for the European automobile business. Demand for new cars in the European Union last year was at its lowest level since 1995, according to the European Automobile Manufacturers' Association.

The pain has been especially intense for French carmakers PSA Peugeot-Citroen and Renault SA, whose production is concentrated in the mass-market segments where car sales are hurting the most. To respond, Peugeot is planning to shut a major factory north of Paris and to shed 8,000 jobs.

In January, the two brands of the Renault SA (RNO.FR) group registered a 7.4% drop in its new car registrations in France in January. Renault's low-budget Dacia subsidiary continued to benefit from the tightening purse strings of French households, as registrations rose 9.9% on-year.

Local rival PSA Peugeot-Citroen (UG.FR) posted a 16.7% fall in its registrations in January.

Foreign car makers also saw registrations of new cars dropping, with Germany's Volkswagen AG (VOW.XE) reporting a 24% fall in January.

The association also said that combined registrations of cars and light trucks fell 14%.

French automobile industry analysts don't expect any recovery in the local market this year. The European market is generally expected to be down between 2% and 4% with no let-up likely in the persistent economic malaise.

Write to Nadya Masidlover at nadya.masidlover@dowjones.com

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