Dodge Answers the 'Call of the Wild' During Zoo Adventure Tour at the Denver Zoo
22 Août 2005 - 10:05PM
PR Newswire (US)
* Twelve-city tour to showcase Dodge vehicles and their
family-friendly features visits the Denver Zoo on August 27, 2005 *
Each two-day event includes six Dodge Zoo Adventure activity areas,
featuring animal-themed Dodge vehicles DENVER, Aug. 22
/PRNewswire-FirstCall/ -- A herd of Dodge vehicles will be coming
soon to a zoo near you. Dodge will unleash its "beasts" at the
Denver Zoo on August 27, 2005, as part of the Dodge Zoo Adventure
Tour, a four-month tour of 12 zoos throughout the country. The
vehicles will be the main attraction, featuring the all-new 2006
Dodge Charger and appearances by the Dodge Magnum, Grand Caravan,
Durango, Ram and Dakota. "Partnering with zoos is a perfect fit for
Dodge because we are both committed to bringing families together,"
said Fred Diaz, Director, Dodge Marketing, Chrysler Group. "With
all the family-friendly features on our new line of Dodge vehicles,
the Dodge Zoo Adventure tour gives us the perfect opportunity to
showcase the ultimate family vehicles at the ultimate family
destination." As part of the Dodge Zoo Adventure Tour, visitors
will use an interactive map to guide them through the zoo to six
display areas featuring games, prizes, a treasure chest giveaway,
and one of six animal-themed Dodge exhibits, including a Durango
painted with an oceanscape and a Caravan covered in birds. Kids
will "go bananas" with face painting, coloring, a mini slot car
track, animal pipe cleaner crafts and eShot photos. Adults will
have the chance to get up close and personal with Dodge, including
a demonstration of Dodge's segment exclusive Stow 'n Go(TM) seating
and storage system, which is available on its best-selling
minivans. Bilingual product specialists will also be available
during the tour. Dodge Zoo Adventure activities are included in the
price of zoo admission. The tour is scheduled to stop at the Denver
Zoo on August 27-28. Now in its second year, more than 86,000
people visited the zoos during the 2004 Dodge Zoo Adventure Tour.
About Dodge Brand As one of America's best-known brands, Dodge is
in the business of creating exceptional driving experiences through
bold, powerful, street smart and do-more vehicles, including the
Dodge Viper SRT10, Dodge Magnum, Dodge Ram, Dodge Caravan, and the
all-new Dodge Charger. From performance to commercial vehicles, all
Dodge cars, trucks, SUVs and minivans offer affordable performance.
With a U.S. market share of approximately seven percent, Dodge is
the fifth-largest nameplate in the United States. In 2004, Dodge
sold more than 1.4 million vehicles worldwide. Dodge continues to
lead the minivan market segment with a 20 percent U.S. market share
and maintains an 18 percent share of the highly competitive truck
market. For more information on Dodge and its products, visit
http://www.dodge.com/ . For more information about the Dodge Zoo
Adventure Tour, visit http://www.dodge.com/zoo . DATASOURCE:
Chrysler Group CONTACT: Suraya DaSante of Chrysler Group,
+1-248-512-4889, ; or Jeff Ormond of Stratacomm, +1-248-649-8000,
Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/ http://www.dodge.com/
http://www.dodge.com/zoo
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