The Real Yellow Pages(R) from BellSouth Provides Key Hurricane Katrina Preparedness Information
27 Août 2005 - 8:18PM
PR Newswire (US)
* Tips, Information and Resources located in Severe Weather Guide
of The Real Yellow Pages(R) from BellSouth ATLANTA, Aug. 27
/PRNewswire/ -- As Hurricane Katrina prepares to make landfall on
the U.S. Gulf Coast, residents and businesses are encouraged to
keep a copy of The Real Yellow Pages close by for critical
information on hurricane preparedness, survival and aftermath
resources. Located in the Community Information Pages and Community
Guide sections of each directory, The Real Yellow Pages brings
together critical information for planning, surviving and
recovering from severe weather and hurricanes. "The Community
Information Pages and Community Guides in The Real Yellow Pages
have long been a vital resource for many in the coastal areas. The
Hurricane Preparedness and Severe Weather Guide is likely one of
the most important pieces of this section because it is packed with
information that can help people safely survive hurricanes," said
Ken Ray, Vice President of Marketing for BellSouth Advertising and
Publishing. "We are confident this is the one guide to keep handy
to effectively prepare and survive severe weather." Included in the
planner is: * A guide to developing a disaster plan * A severe
weather checklist * Where to get information on severity of storms
* Information about the American Red Cross and FEMA support For
severe weather survival, important tips on what to do indoors,
outdoors, in your automobile, at work, school or home are also
detailed. "Because consumers have made The Real Yellow Pages the
leading directory in the Southeast, we take responsibility in
providing important community information in our directories, as
well as thousands of business listings. We hope all residents and
businesses will keep their directory and the Severe Weather Planner
close by as we get into the heart of the hurricane season," said
Ray. Featured during Hurricane Dennis, the guide also points out
post severe weather tips including filing insurance claims and a
helpful repair checklist. Ray said surviving severe weather does
not necessarily end when the threat has passed, so post storm
information is also important. In addition to the print directory,
the Severe Weather Planner, as well the entire edition of The Real
Yellow Pages can be found online at http://www.realpageslive.com/.
About BellSouth Advertising and Publishing BellSouth Advertising
& Publishing Corporation (BAPCO) is the leading provider of
print and Internet Yellow Pages products in the southeast. BAPCO
publishes 66 million copies of the print Yellow Pages in more than
500 editions in the nine-state BellSouth region. Users referred to
The Real Yellow Pages(R) from BellSouth nearly 2 billion times last
year and made nearly 200 million searches on RealPages.com
(http://www.realpages.com/) in 2004. The Real Yellow Pages is a
powerful information resource, linking buyers and sellers, with
approximately 85 percent of consumers who reference the
directories' most frequently used headings making a purchase based
on their findings. About BellSouth Corporation BellSouth
Corporation is a Fortune 100 communications company headquartered
in Atlanta, Georgia. BellSouth has joint control and 40 percent
ownership of Cingular Wireless, the nation's largest wireless voice
and data provider with 51.6 million customers. Backed by award
winning customer service, BellSouth offers the most comprehensive
and innovative package of voice and data services available in the
market. Through BellSouth Answers(R), residential and small
business customers can bundle their local and long distance service
with dial-up and high-speed DSL Internet access, satellite
television and Cingular(R) Wireless service. For businesses,
BellSouth provides secure, reliable local and long distance voice
and data networking solutions. BellSouth also offers online and
directory advertising through BellSouth(R) RealPages.com(R) and The
Real Yellow Pages(R). BellSouth believes that diversity and
fostering an inclusive environment are critical in maintaining a
competitive advantage in today's global marketplace. More
information about BellSouth can be found at
http://www.bellsouth.com/. DATASOURCE: BellSouth Corporation
CONTACT: Ed Patterson of BellSouth Corporation, mobile,
+1-404-213-2103, Web site: http://www.bellsouth.com/ Company News
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