'The Drive-Thru Didn't Have Ketchup' and Other Lies You'll No Longer Tell
19 Janvier 2006 - 6:37PM
PR Newswire (US)
* Chrysler Group is the first to introduce the next generation in
stain-repelling technology * YES Essentials(R) material helps
eliminate stains, odors and static AUBURN HILLS, Mich., Jan. 19
/PRNewswire-FirstCall/ -- Go ahead and rub it in -- ketchup, coffee
and your favorite flavor of milkshake, because the newest
upholstery technology from Chrysler Group and Milliken &
Company gives consumers peace of mind when the inevitable happens.
The YES Essentials(R) advanced seating upholstery offers Chrysler
Group customers three key benefits: repelling stains, controlling
odor and reducing static electricity. The Chrysler Group is proving
that high performance isn't limited to only under the hood. In
2006, the Chrysler Aspen, Dodge Caliber and Jeep Wrangler will be
among the first Chrysler Group vehicles to offer YES Essentials
fabrics in the seats, with no additional treatment needed to repel
stains and odors now or at any time in the future. The key is
dual-action technology that repels and releases spills that would
stain other auto fabrics. This technology also allows the
upholstery surface to dry quickly. Liquid spills such as soda and
accidents from transporting pets can be blotted dry. If tougher
stains such as coffee, red juice, lipstick or even permanent marker
penetrate the surface, an over-the- counter soapy wipe or
soap-and-water mixture can be used for clean up. It doesn't matter
what gets on the fabric, how severe the stain is or how long it has
been left unattended before being discovered -- consumers will be
able to remove the spillage without a special-order cleanser or a
trip to the car wash. The new material used in Chrysler Group
vehicles will give consumers confidence of having a stain-free
interior. The upholstery also controls bacteria-based odors inside
the vehicle. The silver-based antimicrobial technology inhibits the
growth of mold, mildew and germs that can cause odors, including
spilled milk, carsickness or water from a day at the beach or a
snowy ski trip. In addition, YES Essentials seating fabric reduces
static electricity generated when entering or exiting the vehicle
-- a first for improving comfort of drivers and occupants. The
fabric technology is designed to withstand endless cleanings --
even repeatedly in the same location -- and will not rub off or
change the texture or comfort of the seats or surfaces during
ownership of the vehicle. YES Essentials technology will be used on
several 2007 model Chrysler Group products in 2006. First Call
Analyst: FCMN Contact: jau8@dcx.com DATASOURCE: Chrysler Group
CONTACT: Cole Quinnell, +1-248-512-0315, , or Heather May,
+1-248-512-0364, , both of Chrysler Group Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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