ESPN Winter X Games Attendees Invited to Drive Jeep(R) Vehicles on Snow Track During ESPN's Winter X Games
24 Janvier 2006 - 7:51PM
PR Newswire (US)
ASPEN, Colo., Jan. 24 /PRNewswire-FirstCall/ -- For the first time
in nearly two decades, the Jeep(R) brand is creating a special
snow-covered driving course, January 26-31 in Aspen, Colorado,
where consumers can get behind the wheel of the iconic Jeep
Wrangler Rubicon and test the vehicle's "go anywhere - do anything"
capability. The Jeep Snow Challenge driving course -- complete with
hills and ditches -- will be open daily during the ESPN Winter X
Games, Friday through Tuesday from 11 a.m. to 5 p.m. On Saturday
and Sunday, the event will begin at 9 a.m. Shuttle service to the
event will be available at the X Games Spectator drop- off area.
"Jeep is more than a brand, it is a lifestyle and it stands for
freedom, mastery, authenticity and adventure," said Jeff Bell, Vice
President Jeep. "As incredible athletes of ESPN's Winter X Games
show off their capabilities, the Jeep vehicles will be showing off
their capability." The Jeep brand will also host a number of
additional events for fans and participants at the Winter X Games.
Consumers can stop by the Jeep tent located in the ESPN interactive
village to see the newest addition to the Jeep line-up, the Jeep
Compass, and enter to win prizes. Events in downtown Aspen include:
* The "Blender" Magazine/Jeep "House on Ice" party, open to the
public Friday and Saturday (2-6 p.m.); * Autograph sessions with
Jeep-sponsored pro-snowboarder Gretchen Bleiler, at Aspen Sports
Saturday (noon to 1 p.m.) and Sunday (1:30 p.m. to 2:30 p.m.) and *
Concerts featuring Juliette Lewis and the Licks (9:30 p.m.) and
Louis XIV (10:15 p.m.) on Friday and Flipsyde (9:30 p.m.) and
Damian Jr. Gong Marley (10:15 p.m.) on Saturday. Jeep brand has
been a proud sponsor of the ESPN Winter X Games since 2002. The
Jeep brand's commitment to the outdoors and action sports is also
reflected in its own Jeep World of Adventure Sports television show
(http://www.worldofadventuresports.com/ ) and the Jeep King of the
Mountain series (http://www.jeepsports.com/ ). The Jeep brand's
role in U.S. history began nearly 65 years ago when the company
supplied special transport vehicles to U.S. troops during World War
II. Throughout this time, the Jeep brand has never wavered from its
roots or core values, and has become deeply rooted in the
traditions of America. Jeep vehicles are world-renowned for their
4x4 capability and are synonymous with freedom and adventure. To
reaffirm the importance of American values, traditions and
commitment, the Jeep brand is proud to be the National Presenting
Sponsor of the National Anthem Project, partner with Operation
Gratitude to support the troops overseas and creator of programs
such as the national essay contest Jeep Commanders in History that
reinforces the vision of the country's commanders in chief. The
launch of the Jeep Commander -- and the soon to come Jeep Patriot
and Jeep Compass -- represents the strengthening and growth of the
Jeep brand. Jeep Trail Rated communicates the legendary Jeep
capability that is designed into every Jeep 4x4. As the brand's
lineup expands, Jeep vehicles will continue to be what they have
always been -- the most capable. First Call Analyst: FCMN Contact:
ck221@dcx.com DATASOURCE: Chrysler Group CONTACT: Suraya DaSante of
Chrysler Group, +1-248-512-4889, ; or Pat Schutte of High Profile
PR, +1-248-821-3380, Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
http://www.worldofadventuresports.com/ http://www.jeepsports.com/
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