DaimlerChrysler Offers Global Business Opportunities to World-Class Suppliers
24 Février 2006 - 4:00PM
PR Newswire (US)
Peter Rosenfeld, Executive Vice President - Procurement &
Supply, Chrysler Group, emphasizes the contribution of the supply
base to the company's success AUBURN HILLS, Mich., Feb. 24
/PRNewswire-FirstCall/ -- In a speech addressing automotive
suppliers from Canada and the U.S., Peter Rosenfeld, Executive Vice
President - Procurement & Supply, Chrysler Group, explained
that DaimlerChrysler has created a model to manage its relations
with suppliers, which helps both sides to better withstand global
economic challenges in the automotive industry. "DaimlerChrysler
places a high strategic importance on a healthy supply base and
understands that no automaker can win in today's global marketplace
without the help of its suppliers," Rosenfeld said. The unique
model of DaimlerChrysler is based on performance measurements which
are objective and transparent and award new business to the best
performing suppliers in quality, technology, systems cost and
supply. "DaimlerChrysler's goal is to develop deeper relationships
and provide more opportunities to suppliers that are proven
performers," Rosenfeld explained. Closer relationships and
collaboration with suppliers include their early involvement in
product development and leveraging the suppliers' in-depth market
research and knowledge of customer tastes. These efforts ultimately
lead to cost improvements, higher customer satisfaction and
innovative and appealing vehicles. Rosenfeld named DENSO, Johnson
Controls (JCI) and Visteon as three examples of companies given
early program involvement based on their performance in
DaimlerChrysler's measurement system. DENSO has been named as
supplier for the thermal system on a 2009 light truck program. JCI
and Visteon were awarded the interior business on the same program.
These examples showcase, that "for those suppliers that perform at
high levels, the opportunities for growth are real and
substantial," Rosenfeld said. In his speech, Rosenfeld identified
global overcapacity in the automotive industry, high raw material
and transportation costs and financial instabilities in the supply
base as three main challenges, which affect OEMs and suppliers at
the same time. He pointed out that neither OEMs nor suppliers are
in control of most of the economic forces driving up expenses, but
"DaimlerChrysler is doing its best to mitigate the cost pressures
by leveraging its global size and by working internally and with
its supplier partners to identify productivity and efficiency
improvements to offset this challenges." First Call Analyst: FCMN
Contact: DATASOURCE: Chrysler Group CONTACT: Markus Mainka,
+1-248-512-2729, , or David Elshoff, +1-248-512-2690, , both of
Chrysler Group Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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