ROCK'EM SOCK'EM ROBOTS(TM) Do Battle in New TV Spot for the 2007 Dodge Ram Pickup Truck
22 Décembre 2006 - 4:00PM
PR Newswire (US)
AUBURN HILLS, Mich., Dec. 22 /PRNewswire-FirstCall/ -- Two brand
heavyweights -- Dodge and Rock'em Sock'em Robots(TM) -- have teamed
up in a new television ad for the 2007 Dodge Ram 1500 pickup truck.
The 30-second spot, titled "Street," features Mattel's robots, Red
Rocker(R) and Blue Bomber(R). This is the first time that the
famous red and blue boxing robots have been paired with Dodge.
"Street" begins airing Christmas Day on network and cable stations.
A second, all-new 30-second spot with the robots debuts early next
year. Both ads are part of a larger campaign for the Dodge Ram 1500
that will be announced in 2007. "The Rock'em Sock'em robots are a
symbol of toughness and the ability to out-last the competition,
which are among the key attributes of the Dodge Ram pickup truck,"
said Mark Spencer, Senior Manager - Dodge Marketing and Global
Communications. "By presenting the Rock'em Sock'em Robots with the
Dodge Ram in a fun and exciting television campaign, we can
effectively capture the attention, but more importantly, the hearts
and imaginations of truck buyers everywhere." "For 40 years,
Rock'em Sock'em Robots has been a part of pop culture -- from
appearances in feature films to parodies on popular television
shows," said Cynthia Neiman, vice president of marketing, Mattel
Games. "This classic game spans generations and we are excited to
team up with Dodge for this ad campaign featuring the original
battling robots." "Street" opens with animated versions of the
Rock'em Sock'em Robots(TM) trading blows inside a boxing ring. Blue
Bomber(R) wins after a hard right hand pops the head of Red
Rocker(R) upward. Searching for a new opponent, Blue Bomber(R)
tears through the ropes, bursts through the door of the building,
and spots a red Dodge Ram 1500 parked on the street. The man-size
robot walks to the vehicle and furiously punches the grille with
both fists. The Dodge Ram doesn't even suffer a scratch. The final
blow is another hard right hand from Blue Bomber(R). Only this
time, the head of Blue Bomber(R) pops up, signaling his defeat to
the unmovable Dodge Ram. The spot closes with a voice-over: "Dodge
Ram. The longest lasting, most durable line of full-size pickups."
Dodge Brand Dodge sold more than 1.4 million vehicles worldwide in
2005. With a U.S. market share of 7 per cent, Dodge is the
fifth-largest nameplate in the United States and the eighth-largest
nameplate in the automotive industry. The Dodge global portfolio
includes a range of cars, trucks, minivans and SUVs. In calendar
year 2005, Dodge sold 10,772 units in limited markets outside North
America, an increase of 19 per cent over 2004. Dodge Ram 1500 leads
the way by offering all the performance, capability and reliability
for truck buyers who live life on their own terms. Ram also
supplies a level of innovation not found in any other pickup truck
on the market. About Mattel Mattel, Inc., (NYSE:MAT)
(http://www.mattel.com/) is the worldwide leader in the design,
manufacture and marketing of toys and family products, including
Barbie(R), the most popular fashion doll ever introduced. The
Mattel family is comprised of such best-selling brands as Hot
Wheels(R), Matchbox(R), American Girl(R), Radica(R) and Tyco(R)
R/C, as well as Fisher-Price(R) brands
(http://www.fisher-price.com/), including Little People(R), Rescue
Heroes(R), Power Wheels(R), and a wide array of
entertainment-inspired toy lines. With worldwide headquarters in El
Segundo, Calif., Mattel employs more than 30,000 people in 42
countries and sells products in more than 150 nations throughout
the world. Mattel's vision is to be the world's premier toy brands
-- today and tomorrow. DATASOURCE: Chrysler Group CONTACT: James
Kenyon, +1-248-512-2936, or , or Carrie McElwee, +1-248-512-2664,
or , both of Chrysler Group Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/ http://www.mattel.com/
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