Chrysler Group Selects CUTWATER to Handle Advertising Creative for the Jeep(R) Brand
03 Avril 2007 - 8:16PM
PR Newswire (US)
AUBURN HILLS, Mich., April 3 /PRNewswire-FirstCall/ -- The Chrysler
Group announced today that CUTWATER, the San Francisco-based
advertising agency that is part of the Omnicom entity, will handle
advertising creative for its Jeep(R) brand of products, replacing
BBDO New York. The advertising creative for the Jeep brand was
transferred from BBDO Detroit to BBDO New York about a year ago.
While the creative work for Jeep goes to CUTWATER, BBDO Detroit
will remain as the agency of record for the Jeep brand. BBDO
Detroit will continue to handle all the account coordination and
integration of the marketing initiatives for the Jeep brand. "We
look forward to CUTWATER providing breakthrough creative for the
Jeep brand, while working closely with BBDO Detroit to expand our
advertising and marketing initiatives," said George E. Murphy,
Senior Vice President - Global Marketing, the Chrysler Group. BBDO
Detroit, located in Troy, Mich., had been the advertising agency of
record for the Jeep brand since 2001. BBDO Detroit also is the
agency of record for the Dodge and Chrysler brands. DATASOURCE:
Chrysler Group CONTACT: James Kenyon, +1-248-512-2936, , or Carrie
McElwee, +1-248-512-2664, , both of Chrysler Group Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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