RB Partners With Veolia to Drive a Circular Plastics Economy
13 Novembre 2019 - 6:00PM
Business Wire
Reckitt Benckiser (RB) and Veolia announced today a new joint
partnership to drive the shift toward a circular plastics economy.
This partnership with Veolia is the latest step taken by RB to
fulfill its pledge to make 100 percent of its plastic packaging
recyclable and to contain at least 25 percent recycled content by
2025.
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Finish Quantum’s new packaging, now 30
percent recycled plastic (Photo: Business Wire)
Two years ago, Veolia and RB began working together to increase
the use of post-consumer recycled plastic in RB’s packaging.
The first offering from the partnership is new packaging for
Finish Quantum, which now contains 30 percent recycled plastic and
is grey in color, the result of a decision by RB to not add masking
pigments or additives to the packaging.
The companies will continue their collaboration on designing for
recyclability as well as efforts to maximize post-consumer recycled
content. To accelerate the circular plastics economy, a team of 20
experts from RB and Veolia are also working to develop enhanced
collection systems, driving behavior change to aid consumer sorting
habits and to improve recycling from households.
“The partnership between Veolia and RB Hygiene Home brings
together our complementary capabilities to drive a positive
contribution to the circular economy. We have just started the
journey by increasing recycled content and improving recyclability
and are excited about the wider opportunities across our value
chains,” says Fabrice Beaulieu, EVP Marketing, R&D and
Sustainability for RB Hygiene Home.
“We are delighted to be collaborating with RB on this ongoing
strategy to reduce their environmental footprint. We are working
hand-in-hand with RB to develop packaging with greater recycled
content and improved recyclability for the RB group’s consumers,”
says Antoine Frérot, Chairman and CEO of Veolia.
Veolia group is the global leader in optimized resource
management. With over 171,000 employees worldwide, the Group
designs and provides water, waste and energy management solutions
which contribute to the sustainable development of communities and
industries. Through its three complementary business activities,
Veolia helps to develop access to resources, preserve available
resources, and to replenish them. In 2018, the Veolia group
supplied 95 million people with drinking water and 63 million
people with wastewater service, produced nearly 56 million megawatt
hours of energy and converted 49 million metric tons of waste into
new materials and energy. Veolia Environnement (listed on Paris
Euronext: VIE) recorded consolidated revenue of €25.91 billion in
2018 (USD 30.6 billion). www.veolia.com
RB* is a leading global health, hygiene and home company
inspired by a vision of the world where people are healthier and
live better. Its purpose is to make a difference by giving people
innovative solutions for healthier lives and happier homes. Through
its two business units, Health and Hygiene Home, RB has operations
in over 60 countries and its products reach millions of people
globally every day. Its trusted household brands include names such
as Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex,
Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang,
Mortein, Finish, Vanish, Calgon, Woolite and Air Wick. RB’s drive
to achieve, passion to outperform and commitment to quality and
scientific excellence is manifested in the work of over 40,000
diverse, talented entrepreneurs worldwide. For more information
visit www.rb.com *RB is the trading name of the Reckitt Benckiser
group of companies.
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version on businesswire.com: https://www.businesswire.com/news/home/20191113005660/en/
Veolia North America Media Relations Carrie Griffiths
617-849-6630 carrie.griffiths@veolia.com Donna Ayer 617-691-1475
donna.ayer@veolia.com
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