Verizon Media Expands DOOH Footprint with Shark Experience presented by Verizon
02 Juillet 2020 - 3:00PM
Verizon Media has partnered with Shark Experience presented by
Verizon and Edison Interactive to expand its digital out-of-home
(DOOH) footprint and enable advertisers to reach engaged golfers
across the country.
Shark Experience presented by Verizon is a premium media
platform delivering connectivity and customizable content to a
golfer through a DOOH screen in a golf cart. The experience was
developed in partnership with Verizon Media’s parent company,
Verizon, Greg Norman Company (founded by golfing legend, Greg
Norman) and Club Car (a global leader in golf and utility
vehicles).
Powered by Verizon’s LTE network, the connected golf cars
(exclusive to Club Car) include HD touchscreen displays and
built-in speakers with Bluetooth connectivity. Golfers enjoy
curated content from Yahoo Sports, Yahoo News and Yahoo Finance.
They also have access to GPS yardages, hole flyovers, music via
streaming radio or Bluetooth, real-time sports ticker, live and
on-demand sports including the PGA TOUR (made possible through
Verizon Media’s streaming Media Platform), news and Greg
Norman golf tips.
“As the country reopens, we continue to unlock new and unique
meaningful DOOH experiences for advertisers to engage with
consumers,” said Guru Gowrappan, CEO, Verizon Media. “By bringing
together innovation and high-quality entertainment, Shark
Experience presented by Verizon enhances the golfer experience,
making it an incredibly attractive media option. We are excited to
partner with them and feature their inventory within the Verizon
Media DSP and SSP.”
Launched in March 2018, Shark Experience presented by Verizon is
available in over 23,000 connected carts on the 4G LTE network at
more than 250 golf courses across the US, with thousands of new
carts added every month. Golfers have played over 1.7 million
rounds of golf on courses with the experience, including well-known
courses like Bethpage and TPC Sawgrass. The experience is available
to golfers for free or a small cost, depending on the course.
“Shark Experience presented by Verizon has something to keep
everyone entertained while on the course, making it the perfect
solution for advertisers that want to reach golfers,” said Greg
Norman, Chairman & Chief Executive Officer, Greg Norman
Company. “We are excited to partner with Verizon Media and bring
our unique inventory to their customers.”
Edison Interactive, a global leader in the in-ride digital media
and content delivery market, is Shark Experience’s software
development partner. Verizon Media has integrated its Media
Platform into their technology to bring streaming services and
Yahoo content to golfers.
Verizon Media has been a leader in bringing DOOH to market. It
was one of the first DSPs to offer DOOH and completed a full-stack
offering last year by providing supply-side support and integration
with Verizon Digital Signage. Verizon Media is also integrated with
the world’s top OOH providers, including with DOOH marketplace
VIOOH providing access to JCDecaux -- the number one OOH
advertising company worldwide.
About Verizon Media Verizon Media, a division
of Verizon Communications, Inc., houses a trusted media ecosystem
of premium brands like Yahoo, TechCrunch and HuffPost to help
people stay informed and entertained, communicate and transact,
while creating new ways for advertisers and media partners to
connect. From XR experiences to advertising and content technology,
Verizon Media is an incubator of innovation and is revolutionising
the next generation of content creation in a 5G world.
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media
contacts and other resources are available at
www.verizon.com/about/news/. News releases are also available
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www.verizon.com/about/rss-feeds/.
Media contacts:Christina
MacDonaldChristina.MacDonald@verizonmedia.com
Verizon Communications (NYSE:VZ)
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