Gaiam Announces New Deal With Valerie Bertinelli
17 Août 2009 - 6:31PM
PR Newswire (US)
The #1 New York Times Bestselling Author and Actress to be featured
in Fitness DVD Produced and Distributed by Gaiam, Inc. NEW YORK,
Aug. 17 /PRNewswire-FirstCall/ -- Gaiam, Inc. (NASDAQ:GAIA), the
leading distributor of lifestyle media and fitness accessories,
today announced that it will produce Losing It and Keeping Fit, a
fitness DVD featuring Valerie Bertinelli and her personal trainer,
Christopher Lane. Complementing her successful weight loss with
Jenny Craig, Valerie achieved her newly toned and fit body working
out with Christopher in her living room, just like countless other
women and men. She will share that experience and the exercise
routine in her DVD. "We have all been so inspired by Valerie's
success with the Jenny Craig weight loss plan and now it's exciting
to be able to share the fitness regimen that has contributed to her
total transformation," said William Sondheim, president of
entertainment and worldwide distribution for Gaiam. "Valerie shows
us how vital proper diet and a personal exercise plan are to
overall well-being." The DVD will launch on November 3, 2009, at a
$14.98 SRP. Additionally, Gaiam will release a special Jenny Craig
version of the DVD exclusively through Jenny Craig weight loss
centers, on October 6, 2009. This Jenny Craig version will feature
exclusive bonus footage, and will carry a $19.98 SRP. According to
Valerie Bertinelli (who just completed her first half-marathon in
just over 2 hours), "My weight loss and fitness experience has been
so positive in every way. And there are no celebrity secrets to it!
If I can do it, anyone can and I'm so happy that through Gaiam I
can inspire others to get healthy and to maintain that health and
wellness!" "Having the blessing of Jenny Craig on the DVD is an
added boon for us and added value for the consumer," said Sondheim.
The Jenny Craig logo will appear on the packaging of the first
video and a promotional coupon for a 30-Day Free Trial will be
included inside the DVD for general retail release. The DVD will be
available online and in retail stores wherever DVDs are sold. About
Valerie Bertinelli: Valerie Bertinelli has been acting since the
age of twelve, appearing in more than two dozen made-for-TV movies.
Most recognizably, she appeared on the long-running sitcom One Day
at a Time and, more recently, on Touched by an Angel. Now a
spokesperson for Jenny Craig, Bertinelli was raised in Claymont,
Delaware, and in the San Fernando Valley, California. Currently,
she lives with her son, Wolfgang, in Los Angeles. About GAIAM
Gaiam, Inc. (NASDAQ:GAIA) is the leading independent distributor of
special interest programming, with a 72,000 door retail
distribution network and over 10,000 store in stores. With more
than 40 percent of the fitness and wellness market, Gaiam is
dedicated to providing solutions for the many facets of healthy,
eco-conscious living. Since its founding in 1988, Gaiam has grown
into a $250 million integrated brand. The company's commitment to
quality, coupled with an innovative approach to merchandising and
distribution have allowed it to dominate the health and wellness
category with fitness sensations Rodney Yee, Mari Winsor, Billy
Blanks and The Firm. For more information about Gaiam, please visit
http://www.gaiam.com/, or call 1.800.869.3603. DATASOURCE: Gaiam,
Inc. CONTACT: Martha Kiley, +1-631-329-2726, , for Gaiam, Inc. Web
Site: http://www.gaiam.com/
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