Hoffmann Green Signs a Co-Promotion Partnership with Groupe Piscines Magiline, a Leading Player in the Swimming Pool Market
26 Septembre 2024 - 8:00AM
Business Wire
Regulatory News:
Hoffmann Green Cement Technologies (ISIN: FR0013451044, Ticker:
ALHGR) (“Hoffmann Green Cement” or the “Company”), an industrial
player committed to the decarbonation of the construction sector
that designs and markets innovative clinker-free cements, announces
the signature of a partnership until the end of 2026 with Groupe
Piscines Magiline, designer and manufacturer of swimming pools.
Piscines Magiline, a leading player in the pool construction
industry, is established in France and in 26 countries through
nearly 160 distributors. Based in Troyes with a 10,000 sq.m.
industrial site, the company is renowned for its patented,
eco-friendly solutions. Piscines Magiline stands out with a strong
promise to its customers: a smart, sustainable, low-consumption
swimming pool. As a member of the Coq Vert community, a collective
dedicated to ecological transition, the company has been actively
committed to this cause for several years.
This partnership, running until 2026, aims to co-promote
Hoffmann Green's 0% clinker cements throughout Piscines Magiline's
extensive international network of distributors, partners and pool
formwork builders. The collaboration supports the construction of
eco-friendly pools, and is fully in line with the Group's CSR
approach, which has been in its DNA since its creation. With the
launch of an ambitious plan in 2021, the Group aims to integrate
sustainability across its entire value chain, from eco-design to
pool construction.
Continuing the expansion of Hoffmann Green's activities in
various sectors, including renewable energies and outdoor fitting,
this new partnership contract enables the company to further
diversify its activities and actively contribute to the
decarbonization of the swimming pool construction industry.
Julien Blanchard and David Hoffmann, co-founders of Hoffmann
Green Cement Technologies, said: “The signing of this
partnership with Groupe Piscines Magiline reflects our ongoing
strategy to diversify our activities against the current trend of a
depressed new housing market. We are honored to support a key
player in the pool construction industry as they implement their
development strategy towards carbon neutrality.”
Hervé Ricard, Président Directeur Général du groupe Piscine
MAGILINE, added: « Piscines Magiline places CSR at the core of
its corporate project, focusing on technologies that drive
sustainability and reduce resource consumption. The use of
low-carbon concrete, manufactured using Hoffmann Green cement, is
fully in line with this approach. By adopting Hoffmann Green's
solutions, we can significantly lower the carbon footprint of our
structures while preserving their high quality. Our ambition is to
expand our network of distributors across France to offer these
eco-friendly solutions. »
ABOUT HOFFMANN GREEN CEMENT TECHNOLOGIES
Founded in 2014 and based in Bournezeau (Vendée, Western
France), Hoffmann Green Cement Technologies designs, produces and
distributes innovative extremely low-carbon cements – with a carbon
footprint 5 times lower than traditional cement – that present, at
equivalent dosage and with no alteration to the concrete
manufacturing process, superior performances than traditional
cement.
Hoffmann Green operates two production units powered by a solar
tracker park on the Bournezeau site: a 4.0 factory and H2, the
world's first vertical cement plant inaugurated in May 2023. A
third factory will be established at the Grand Port of Dunkirk in
2025, bringing the total production capacity to 550,000 tons per
year, representing 3% of the French market. The group has
industrialized a genuine technological breakthrough based on
modifying cement composition and creating a cold manufacturing
process, with 0% clinker and low energy consumption, making it a
leading and unique player in the cement market that has not evolved
for 200 years.
In a context of climate urgency and energy price inflation,
Hoffmann Green Cement actively participates in energy transition by
producing clean cement that consumes 10 to 15 times less energy
than Portland cement. It also promotes eco-responsible construction
and encourages circular economy and natural resource preservation.
With its unparalleled and constantly evolving technological
expertise, driven by high-performing teams, Hoffmann Green Cement
Technologies serves all markets in the construction sector, both in
France and internationally.
Hoffmann Green was selected among the 2022 promotion of the top
20 French green startups as part of the French Tech Green20
program, led by the French Tech Mission in partnership with the
Ministry of Ecological Transition. In June 2023, the company was
selected for French Tech 2030, a new ambitious support program
operated by the French Tech Mission alongside the General
Secretariat for Investment (SGPI) and Bpifrance.
The company continues its international development with
contract signings in the United Kingdom, Belgium, Switzerland,
Saudi Arabia and recently in the United States. For further
information, please go to : www.ciments-hoffmann.fr/
ABOUT GROUPE PISCINES MAGILINE
Founded in 1994, Piscines Magiline has rapidly established
itself as a major player in in-ground pool construction and
renovation, both in France and internationally, with a presence in
26 countries. The company has a solid capacity for growth in a
booming market, thanks to its high-performance industrial
facilities based in Troyes and an exclusive technological concept
protected by 87 patents. Piscines Magiline also stands out for its
commitment to quality, attested to by the Origine France Garantie
label, a unique certification in this market. The company's
extensive offering encompasses construction, renovation,
maintenance, equipment, shelters and spas.
Piscines Magiline's future challenges are ambitious and
stimulating: to assert its vision of a new-generation pool -
intelligent, automatic, connected and ecological - while resolutely
committing itself to a CSR approach. The company is also developing
new services to better meet the needs of its customers. Piscine
Magiline has a network of 160 dealers with diverse profiles.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240925511823/en/
Hoffmann Green
- Jérôme Caron
- Chief Financial Officer
- finances@ciments-hoffmann.fr
- 02 51 460 600
NewCap Investors Relations
- Thomas Grojean
- Alban Dufumier
- ciments-hoffmann@newcap.eu
- 01 44 71 94 94
NewCap Financial Media Relations
- Nicolas Merigeau
- Antoine Pacquier
- ciments-hoffmann@newcap.eu
- 01 44 71 94 98
Hoffmann Green Cement Technologies | Telephone : +33 2 51 460
600 | Email : fınances@ciments-hoffmann.fr
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