PUBLICIS GROUPE LAUNCHES PX END-TO-END CONTENT PLATFORM, POWERED BY ADOBE’S CONTENT SUPPLY CHAIN SOLUTION
08 Juin 2023 - 11:01AM
PUBLICIS GROUPE
LAUNCHES PX END-TO-END CONTENT PLATFORM,
POWERED BY ADOBE’S CONTENT SUPPLY CHAIN SOLUTION
Publicis PX offering connects Publicis’
global audience data, media capabilities, marketing transformation
expertise and studio network with Adobe’s Content Supply Chain
solution
PARIS,
FRANCE, 8
June, 2023 –
Publicis Groupe (Euronext Paris FR0000130577, CAC
40) today announced PX – an end to end
production offering – dedicated to accelerating omnichannel content
production, performance and personalisation. Data-driven, enabling
dynamic-delivery and powered by the biggest modular-first studio
network, PX is built to service engaging personalisation
at scale.
With marketers reporting content needs have grown twofold in the
past two years and expecting demand to grow by between 5x and 20x
over the next two years*, Publicis Groupe identified a common
challenge in the market: existing solutions that support content
management and delivery are often pieced together from
disparate technologies and disconnected from creative, production
and media platforms.
Powered by Adobe’s Content Supply Chain solution – Adobe
Experience Cloud and Creative Cloud including Adobe Workfront and
Adobe Experience Manager – with Publicis Groupe’s global audience
data, studio capabilities and media expertise, the new offering
allows marketers to create, orchestrate, personalise and optimise
the content design, delivery and performance across the entire
supply chain.
Peformance SimplifiedPX
connects Publicis’ best-in-class studio and media capabilities with
Adobe’s comprehensive Content Supply Chain solution within a
seamless interface, providing marketers with a personalised
dashboard and direct access to smart briefing, review and approval
and modular asset management systems.
Content AmplifiedDirectly connected to Publicis
Groupe’s network of 50 content studios, expert in modular content
strategy, creative and production, PX is a one-stop-shop for
marketers to originate, adapt, version and optimise their content.
New generative AI capabilities include translation, generative
voice-over origination as well as Adobe Sensei GenAi generative AI
services, and Adobe Firefly, Adobe’s family of creative generative
AI models, which produce commercially viable, professional-quality
content. Modular asset management and automated versioning enable
dynamic content assembly and publication, bringing to life creative
and media personalisation requirements, consistently and
cost-effectively.
Precision MaximizedThe solution seamlessly
connects data with taxonomy integrity and AI-driven tagging across
the entire content supply chain from origination to publication and
storage. PX tracks asset performance and includes AI-based image
recognition that enables smart in-flight optimization.
“With data-driven personalisation at scale being critical to all
future-facing marketing operations, PX is providing a true
end-to-end optimal solution, connecting the dots between creative,
production, media planning and activation ecosystems. Building on
our ongoing partnership with Adobe, PX will further bring
simplicity and efficiency to clients looking to streamline and
accelerate how they are engaging with consumers” - Arthur Sadoun,
CEO of Publicis Groupe.
“Adobe and Publicis have a longstanding partnership aligned on
our joint mission to help brands around the world deliver more
personalised experiences to customers,” said Adobe CEO Shantanu
Narayen. “We look forward to helping unlock the full potential of
content and marketing at scale to drive profitable growth for our
customers.”
Visit: https://publicisproduction.com/px/
About Publicis Groupe - The Power of
OnePublicis Groupe [Euronext Paris FR0000130577, CAC 40]
is a global leader in communication. The Groupe is positioned at
every step of the value chain, from consulting to execution,
combining marketing transformation and digital business
transformation. Publicis Groupe is a privileged partner in its
clients’ transformation to enhance personalization at scale. The
Groupe relies on ten expertise concentrated within four main
activities: Communication, Media, Data and Technology. Through a
unified and fluid organization, its clients have a facilitated
access to all its expertise in every market. Present in over 100
countries, Publicis Groupe employs around 98,000
professionals.www.publicisgroupe.com | Twitter:
@PublicisGroupe | Facebook | LinkedIn | YouTube | Viva la
Difference!
Link to the press release here
Contacts Publicis Groupe
Lizzie
DewhurstMichelle McGowanAlessandra GirolamiLionel BenchimolLorene
Fleury |
Corporate
Communications Corporate Communications Investor RelationsInvestor
RelationsInvestor Relations |
|
lizzie.dewhurst@publicis.commichelle.mcgowan@publicisgroupe.comalessandra.girolami@publicisgroupe.comlionel.benchimol@publicisgroupe.comlorene.fleury@publicisgroupe.com
|
Publicis Groupe (EU:PUB)
Graphique Historique de l'Action
De Avr 2024 à Mai 2024
Publicis Groupe (EU:PUB)
Graphique Historique de l'Action
De Mai 2023 à Mai 2024