-- UK sales fall 2.8% as womenswear struggles again

-- CEO Marc Bolland blames worst seasonal conditions since 1910

-- Kate Bostock leaves by mutual consent as head of general merchandise, where sales dropped 6.8%

-- Mr. Bolland faces shareholders at general meeting later Tuesday

LONDON--Marks & Spencer Group PLC (MKS.LN) Tuesday announced a shake-up to its senior management team as the U.K. retailer's first-quarter sales slumped, dragged down by weakness in its clothing division.

Kate Bostock, executive director of M&S's general merchandise business, will leave M&S by mutual consent, the company said in a statement, following the biggest quarterly sales fall in the division since 2008. She will be replaced by John Dixon, the current head of food.

"These [management] changes were quite planned for," Chief Executive Marc Bolland said on a call with journalists. "We want a fresh team in place and Kate was looking for a fresh challenge."

The short-term boost provided by the queen's Diamond Jubilee was offset by the worst seasonal conditions since 1910, Mr. Bolland said, meaning sales of summer clothing were subdued, especially in womenswear. Research from Nielsen released last week showed that the quarter ending June 23 was the worst early summer period for year-on-year sales growth since 2005.

For the 13 weeks to June 30, M&S reported a 0.7% fall in group sales, while like-for-like U.K. sales--measured from stores open more than a year--dropped 2.8%, broadly in line with analyst forecasts.

The company posted a 0.6% rise in same-store food sales, boosted by a strong campaign during the jubilee week, but sales of general merchandise--which incorporates all non-food items and accounts for 40% of revenue--fell 6.8%, continuing a familiar story for investors.

M&S, which has more than 700 U.K. stores, has struggled to compete with its rivals in the fashion stakes, with fellow high-street staples Debenhams PLC (DEB.LN) and Next PLC (NXT.LN) eating into market share, especially in the key womenswear sector.

"The pain could be just beginning," said John Ibbotson, director at consultancy Retail Vision. "The unsold sun hats, summer dresses and so on now threaten to become a millstone around their necks."

The retailer's latest disappointing update is likely to heap pressure on Mr. Bolland, who faces shareholders at the company's annual meeting later Tuesday, where his 2.5-million-pound ($3.9 million) pay package will be put to the vote.

Earlier this month, investment consultancy PIRC advised shareholders to abstain from voting in support of the company's remuneration report and analysts have started to question the direction of Mr. Bolland's strategy since taking over from Stuart Rose in 2010.

Mr. Bolland will also face questions on the overall direction of his company, especially given his focus on international expansion in the face of a poor performance in the U.K. market.

"Shareholders are with us very clearly in terms of our international strategy," Mr. Bolland said on the call. "We won't be blown off course by one quarter. It's not about managing quarters; it's about managing this company for the long run and shareholders support us."

At 0803 GMT, M&S shares were up 3.6 pence, or 1.1%, at 324.6 pence, on a broadly flat FTSE-100 index.

Write to Peter Evans at peter.evans@dowjones.com

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