EBT Ebt Mobile

RNS Number:4229W
EBT Mobile China PLC
11 May 2007



For immediate release                                                11 May 2007


                              EBT Mobile China plc
                        ("EBT Mobile" or the "Company")
                                        
                      Trading Update - Labour Holiday Sales
                                        

EBT Mobile China plc, a leading China-based retailer of mobile phone products 
and services, announces steady growth in sales during the recent Labour Holiday,
a week long holiday period in China.

Overall sales (excluding VAT) during the holiday period were 9% ahead of those 
in the 2006 holiday period.  But, as management expected, same store sales were
down by approximately 20% compared with the comparable period in 2006.  This 
was due to a number of factors: the relatively short time period between the 
Labour Day Holiday this year and February's Spring Holiday; the lack of new 
handset models launched since the last holiday period, both of which affected 
underlying demand, and EBT's strategic decision to avoid traditional holiday 
period price-cutting.

EBT Mobile had 239 stores operating during the 2007 Labour Holiday period, 
compared to 144 stores during the 2006 period, which contributed to the overall 
growth in sales.  As previously announced, EBT performed strongly during the 
2007 Spring Festival, with same store sales up approximately 9% compared to 2006.

Zhang Ge, CEO, said, "The performance is in line with our expectations for the 
holiday period, especially given the dearth of attractive new handsets.  Also,
ahead of this holiday period, we adopted a strategy of maintaining margins 
rather than indulging in intense price competition that is typical in the holiday 
period, especially as more Chinese nationals are taking holiday vacations rather
than staying at home and making shopping trips.

"This was not a typical holiday selling season in many ways and our approach was
margin rather than volume orientated. Having done much to build out our retail
footprint, our focus this year is to achieve strong margins and profits and this
profit-focused strategy had the desired result of sustaining gross margins
during the holiday period. We remain confident of delivering our expected
performance for the remainder of 2007."

For more information contact:

Terry Garrett/ Stephanie Badjonat/ John Moriarty
Weber Shandwick Financial                                         020 7067 0700

Aubrey Powell/ Giles Stewart                                      020 7459 3600
Panmure Gordon (Broking) Limited


About EBT Mobile China plc

EBT Mobile China plc is a leading Chinese mobile phone and wireless services
retail chain selling mobile phones, airtime, and other wireless products and
services. Headquartered in Shanghai, as at 30 April 2007, EBT Mobile had 239
stores in 22 cities, including Shanghai, Suzhou, Nanjing, Hangzhou, Ningbo and
Wuhan. Its mission is to become the leading "end to end" multi-platform retailer
of wireless products and services in China, the world's largest market for
mobile phones and wireless applications and content. Working with leading
industry partners such as China Mobile, Nokia, Motorola, Carrefour, Metro,
Auchan and Lotus, EBT Mobile focuses on superior product offerings, convenience
and service, as well as objective advice and outstanding customer support.



                      This information is provided by RNS
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