Guild Esports PLC Entry into British Formula 4 Esports (8304E)
04 Juillet 2023 - 8:00AM
UK Regulatory
TIDMGILD
RNS Number : 8304E
Guild Esports PLC
04 July 2023
Press release
4 July 2023
Guild Esports PLC
("Guild Esports", "Guild", or "the Company")
Entry into British Formula 4 Esports
Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global teams
organisation and lifestyle brand, is pleased to announce its entry
into the 2023 season of the British F4 Esports Championship
("British F4 Esports" or "the championship"), marking the Company's
entry into competitive simulated racing ("sim racing") for the
first time.
Guild will field two professional drivers in British F4 Esports,
with the Company to announce its roster in due course. The
professional players will have access to the Guild Simulator
Facility, containing high-end sim racing rigs provided by Fanatec,
Guild's Official Sim Racing Peripherals Partner. The Company
expects its entry into British F4 Esports will provide sponsorship
and revenue opportunities, and access to a pipeline of new talent,
as well as increasing Guild's audience and attracting new fans.
The British F4 Esports Championship is fully sanctioned by
Motorsport UK, the governing body for motorsport in the United
Kingdom. Motorsport UK's commitment to safeguarding and inclusivity
within motorsport and sim racing closely aligns with Guild's
values, making the competition a close cultural fit for Guild.
The British F4 Esports 2023 season will begin in September and
run until November 2023. It will consist of eight rounds held at
digital replications of real-world racetracks. Competing in the
championship's 2023 season are companies featured at the highest
echelons of traditional motorsports, including Aston Martin Aramco
Cognizant and Williams. The championship will be contested using
FIA F4 cars, which are officially licensed by the FIA, the
governing body for world motorsport, and modelled on real-world
Formula 4 cars.
Alongside its entry into British F4 Esports, Guild has committed
to supporting drivers in the UK FF1600 Esports Cup, a dedicated
feeder series for the British F4 Esports Championship that is open
to underprivileged drivers who do not necessarily own sim racing
hardware or have not previously had the opportunity to compete in
sim racing. Guild will leverage its Academy and the Guild Simulator
Facility to provide entrants with the opportunity to train and
improve ahead of the competition. Opening its simulator facility
will provide a scouting opportunity for Guild to discover talented
drivers for its Academy and professional teams.
Luke Jones, Vice President of Commercial, Esports and Gaming,
commented: "Throughout my career in Sim Racing, it has been clear
that there has been a missed opportunity for organisations to
develop grassroots talent in the esport. That's why we're so
excited to be entering into the British F4 Esports Championship,
which presents us with the opportunity to nurture young competitors
and utilise the incredible facility available to us at the Sky
Guild Gaming Centre. For our commercial team, this is also a
fantastic opportunity to begin our journey speaking to new
audiences and open up new revenue streams."
For further information please contact:
Guild Esports
Jasmine Skee via Tancredi +44 207 887
Chief Executive 7633
Neil Thapar
Investor Relations +44 7876 455 323
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Tennyson Securities
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Corporate Broker
Peter Krens +44 207 186 9030
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Tancredi Intelligent Communication
Media Relations
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Helen Humphrey
Charlie Hobbs +44 7449 226 720
Jasmine Gadhavi +44 7897 557 112
guild@tancredigroup.com +44 7931 435 236
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About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and
lifestyle brand that fields professional players in gaming
competitions under the Guild banner. Our in-house training academy
aims to attract and nurture the best esports talent, and our goal
is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
entertainment sector and esports veterans and co-owned by David
Beckham. The Company is headquartered in the UK and its shares are
listed on the Main Market of the London Stock Exchange (ticker:
GILD) and on the OTCQB Venture Market in the United States (ticker:
GULDF). Please visit www.guildesports.com for more information.
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