NEW YORK, June 3, 2013 /PRNewswire/ -- Yodle, a leader
in local online marketing, has announced that Fred Voccola has joined the company as General
Manager of its Brand Networks division and will also be part of its
executive management team. Mr. Voccola will lead Yodle's
rapidly growing Brand Networks business, which provides a local
marketing optimization platform for franchise, national brand, and
dealer/manufacturer business networks. The division accounted
for a significant part of Yodle's $130+ million revenue in 2012.
Mr. Voccola brings almost 20 years of experience in enterprise
software, professional services, and technology sales and
operations.
"Yodle's unique product offering and local marketing
optimization platform creates a major opportunity for us to delight
multi-location businesses," said Court Cunningham, CEO at
Yodle. "The expertise that Fred brings to Yodle will enable
us to grow the Brand Networks division, and to provide even better
results and support to our customers."
Mr. Voccola has a strong entrepreneurial drive and proven track
record in growing and scaling innovative organizations. Mr.
Voccola's most recent position was as President of Nolio, Inc., an
enterprise software business, where he was responsible for global
P&L, sales, marketing, product management and business
development. Mr. Voccola led the company's successful sale to
Computer Associates (NYSE: CA) earlier this year.
Previously, Mr. Voccola founded and built Trust Technology Corp,
which offered a trade credit insurance risk management SaaS product
to small businesses and enterprises. He led the growth of
Trust Technology revenue rapidly upon starting the venture and
eventually sold the company to FGI Finance. Prior to that,
Mr. Voccola was co-founder and COO of Identify Software, providers
of application development and performance solutions, which was
acquired by BMC Software. Under his leadership, revenues for the
company increased from two million
dollars to over $90 million
over eight years.
"Yodle's Brand Networks business has grown at a phenomenal rate
over the last few years," said Fred
Voccola, General Manager of Yodle for Brand Networks.
"My goal is to take our offering to the next level ensuring that
CEOs and CMOs increasingly view Yodle's platform as a standard
piece of their operational stack. I look forward to working
with our strong client services, product, marketing and sales teams
to bring this vision to fruition."
About Yodle
Yodle connects consumers to local businesses simply and
cost-effectively. The combination of automated technology and
comprehensive customer support makes Yodle easy to use.
Today, Yodle delivers results for more than 35,000 local
businesses. Yodle's solution includes desktop & mobile
web presence, SEO, and proprietary paid search technology, as well
as relationship marketing, display advertising, and a simple
performance dashboard. Yodle's competitive advantage is
derived from the sheer scale of its local performance data across
multiple industries. Yodle is ranked #28 in the Forbes list of
America's most promising companies. For more information,
visit www.yodle.com, www.yodle.net, or go to YouTube to see a video
of Yodle reviews from our customers. You can also follow
Yodle on Twitter, Facebook and Google+. If you're interested in
working at Yodle, visit the company careers website.
About Yodle for Brand Networks
Yodle for Brand Networks unifies, automates, and optimizes
digital marketing for franchise, national brand, and
dealer/manufacturer networks. Current customers include Ideal
Image, Miracle-Ear, Merry Maids, and Cottman Transmission and Total
Auto Care. Yodle for Brand Networks promotes and protects a
client's brand by managing each network business location's
personalized local digital marketing campaign consistently with
corporate goals. To do so, Yodle for Brand Networks establishes a
comprehensive desktop and mobile web presence, implements unique
SEO techniques, and deploys proprietary paid search technology that
dynamically optimizes online media buys across multiple desktop and
mobile outlets. In addition, Yodle for Brand Networks
provides an integrated platform and reporting dashboard that
enables the CEO and CMO to oversee, monitor and gain insight into
their marketing efforts, as well as for each location to see in
real time how their digital marketing campaign is
progressing.
Contact:
Radley Moss
Director of Corporate Communications, Yodle
212-542-5449
rmoss@yodle.com
SOURCE Yodle