Need for Vehicle Affordability Becoming More Pronounced, According to New CarGurus Report
08 Octobre 2024 - 3:00PM
CarGurus, Inc. (Nasdaq: CARG), the No. 1 visited digital auto
platform for shopping, buying, and selling new and used vehicles1,
today released its Quarterly Review for Q3 2024, identifying areas
of opportunity as the consumer need for affordability becomes more
pronounced.
“As we near the end of 2024, it’s clear that consumers are
speaking loudly with their wallets. After years of post-pandemic
revenge spending, consumers are becoming more prudent as they face
economic uncertainty, still-high interest rates, and vehicle prices
that remain elevated,” said Kevin Roberts, Director of Economic and
Market Intelligence at CarGurus. “As a result, we’re seeing
concentrated demand for more affordable cars, with sales of certain
price segments—$20,000 to $30,000 for new and $15,000 to $20,000
for used—accounting for the greatest share of annual sales growth,
43% and 59% respectively.”
According to CarGurus data, the shift is especially pronounced
in the used market, with vehicles $30,000 and under driving
year-over-year sales growth, while cars over $30,000 declined.
Further reflecting this trend, used cars over $35,000 are remaining
on dealer lots longer compared to more affordable options.
Additional highlights from the report include:
- Hybrids are having the year many expected for electric
vehicles (EVs): There were big expectations for EV demand
in 2024, but hybrids have taken the spotlight with more affordable
pricing and fewer concerns around range and charging. Year-to-date,
new hybrids accounted for nearly 11% of total retail sales, while
EVs were 4% (excluding direct-to-consumer sales volumes). New
hybrid retail sales volumes are up nearly 44% year-over-year.
- New car inventory working to find equilibrium with
demand: As automakers try to balance new inventory with
demand, a larger share of aging new cars remain on dealer lots. At
the end of September, about 58,000 new listings nationwide were two
years or older (a nearly 58% increase compared to pre-Covid
averages). With 2025 models rolling onto lots, the surplus of these
new, but slightly older, models could present an opportunity for
price-conscious shoppers.
- The upcoming election could impact new and used sales
demand: In analyzing vehicle sales from 2002 onward—and
comparing the seasonality of non-presidential election years to
presidential election years—presidential election years tend to see
a decline in sales demand in August, October, and November before
rebounding at year-end.
- Immediate impact of interest rate cuts might be
muted: While interest rate reductions are a welcome
update, the September cuts will do little to improve near-term
affordability concerns. Because auto rates tend to follow two- and
five-year treasury rates as opposed to the short-term Federal Funds
Rate, consumers will not immediately see significant declines.
Additionally, with auto loan delinquencies rising, financial
institutions may be more hesitant to lend credit or quickly lower
rates.
To read about these trends and more, the complete Quarterly
Review for Q3 2024 is available here.
About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is a multinational, online automotive
platform for buying and selling vehicles that is building upon its
industry-leading listings marketplace with both digital retail
solutions and the CarOffer online wholesale platform. The CarGurus
platform gives consumers the confidence to purchase and/or sell a
vehicle either online or in-person, and it gives dealerships the
power to accurately price, effectively market, instantly acquire
and quickly sell vehicles, all with a nationwide reach. The company
uses proprietary technology, search algorithms and data analytics
to bring trust, transparency, and competitive pricing to the
automotive shopping experience. CarGurus is the most visited
automotive shopping site in the U.S.1
CarGurus also operates online marketplaces under the CarGurus
brand in Canada and the United Kingdom. In the United States and
the United Kingdom, CarGurus also operates the Autolist and
PistonHeads online marketplaces, respectively, as independent
brands.
To learn more about CarGurus, visit www.cargurus.com, and for
more information about CarOffer, visit www.caroffer.com.
CarGurus® is a registered trademark of CarGurus, Inc., and
CarOffer® is a registered trademark of CarOffer, LLC. All other
product names, trademarks and registered trademarks are the
property of their respective owners.
1 Similarweb: Traffic Insights (Cars.com,
Autotrader.com, TrueCar.com), Q2 2024, U.S.
Media Contact:Maggie MeluzioDirector, Public
Relations & External Communicationspr@cargurus.com
Investor Contact:Kirndeep SinghVice President,
Investor Relationsinvestors@cargurus.com
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