COCO Vita Coco Company Inc

Corinthian Colleges Appoints New Executive Vice President of Marketing Experienced Marketing Executive Bill Buchanan Named to Newly Created Position SANTA ANA, Calif., Aug. 2 /PRNewswire-FirstCall/ -- Corinthian Colleges, Inc. (NASDAQ:COCO), one of the largest and fastest-growing post-secondary education companies in North America, announced today the appointment of Bill Buchanan as Executive Vice President of Marketing, a new position. Buchanan, 38, will manage all of the company's marketing and advertising efforts and report directly to David Moore, president, chief executive officer and chairman of Corinthian Colleges. He brings more than 15 years of experience in direct-response marketing, most recently with Greenpoint Mortgage, where he directed all retail marketing with responsibility for direct marketing, Internet marketing, advertising and branch marketing. Previously, for seven years, he was with Providian Financial Corporation, one of the nation's largest issuers of credit cards and widely recognized for its proficiency in high-demand, direct-response consumer marketing. David Higley, the company's current Vice President of Marketing and Advertising, will continue in that role, reporting to Buchanan. Commenting on the appointment, David Moore said: "I am very pleased that we have been able to attract a marketing leader of Bill's caliber and experience. Corinthian Colleges now has the most exciting academic offerings in its history, and with Bill's expertise we expect to be able to deliver that message to a greater number of prospective students." At Providian, a credit card issuer with approximately 10 million customer accounts, Buchanan held several senior executive marketing assignments, including Senior Vice President of Platinum Marketing, Senior Vice President of New Account Business and Executive Vice President of New Channel & Product Development. Buchanan has extensive experience using his marketing expertise to grow existing product lines as well as successfully introducing and growing new product lines. He has supervised staffs of up to 100 and has managed marketing budgets of up to $500 million. Bill Buchanan said: "I am enormously excited about the opportunity at Corinthian Colleges. It has outstanding offerings, a truly national reach and an exceptional track record of delivering high quality education to meet the career needs of its students. With these strengths, marketing has a vital role to play in helping the company continue its growth and leadership." About Corinthian Colleges Corinthian Colleges, Inc. is one of the largest post-secondary education companies in North America, and serves the large and growing segment of the population seeking to acquire career-oriented education to become more qualified and marketable in today's increasingly demanding workplace. Corinthian's colleges offer master's, bachelor's and associate's degrees and diploma programs in a variety of fields, with a concentration on careers in healthcare, business, criminal justice and technology. Upon completion of previously announced facilities closures and consolidations, the company will operate 88 colleges in 22 states in the U.S. and 35 colleges and 15 corporate training centers in seven Canadian provinces. Certain statements in this press release may be deemed to be forward-looking statements under the Private Securities Litigation Reform Act of 1995. The company intends that all such statements be subject to the "safe-harbor" provisions of that Act. Such statements include, but are not limited to, the company's expectations regarding its academic offerings and the ability of marketing programs to be successful in attracting more students. Many important factors may cause the company's actual results to differ materially from those discussed in any such forward-looking statements, including general changes in the economic climate in the U.S. and Canada, potential difficulties in integrating and operating acquired campuses, difficulties or additional expenses in opening new branch campuses, possible failure or inability to attain regulatory consents for branch campuses, potential increased competition, possible changes in student perception, changes in demand for curricula offered by the company, the effectiveness of the company's advertising and promotional efforts, the effectiveness of the company's regulatory compliance efforts, and other risks and uncertainties described in the company's filings with the U.S. Securities and Exchange Commission. The historical results achieved by the company are not necessarily indicative of its future prospects. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. DATASOURCE: Corinthian Colleges, Inc. CONTACT: Dennis Beal, EVP/CFO of Corinthian Colleges, Inc., +1-714-427-3000, ext. 432; or Cecilia Wilkinson, ext. 5970, or Rosemary Moothart, ext. 5968, both of PondelWilkinson Inc., +1-310-279-5980, for Corinthian Colleges, Inc.

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