Everything is Bigger in Texas, including The World’s Biggest Coconut Experience by Vita Coco
08 Juillet 2022 - 2:00PM
Leading coconut water brand
Vita Coco (NASDAQ:
COCO) is helping consumers beat the heat this summer with the
World’s Biggest Coconut roadside experience popping up in Dallas
from Friday, July 22 until Sunday, July 24. The colossal coconut
pop-up invites Texans to celebrate summer and Vita Coco’s new
hydrating and refreshing Coconut Juice, which launched earlier this
summer, with a new invigorating and tropical coconut experience.
Standing over three stories tall, the giant
inflatable coconut will be visible throughout the neighborhood, a
nod to “Everything is Bigger in Texas.” In addition to the coconut,
the roadside experience will be a can’t-miss stop for Texans,
featuring local food trucks, outdoor games, and the opportunity for
visitors to hydrate with the thirst-quenching products from Vita
Coco. The experience will highlight the brand’s first juice
beverage offering, Vita Coco Coconut Juice, conveniently canned for
consumers on the go.
“We know summer in Texas means two things: heat and
the need for refreshing and fun summertime experiences that help
you cool down. The World’s Biggest Coconut Experience offers Texans
both, while introducing Vita Coco’s most tropical flavor profile
yet, giving consumers the chance to enjoy all the goodness coconuts
bring,” said Jane Prior, Chief Marketing Officer at The Vita Coco
Company. “Our new Coconut Juice has a big, bold flavor, so we knew
we had to celebrate the launch in a big, bold way. And what better
way to do that than with the World’s Biggest Coconut in the state
where everything’s bigger.”
The World’s Biggest Coconut experience in Dallas
will give local friends and families a fun pit stop during their
weekend plans, offering complimentary Vita Coco Coconut Juice,
games, merchandise giveaways, and photo opportunities. The World’s
Biggest Coconut Experience will be located in the Bishop Arts
District at 705 N Zang Blvd, Dallas, TX 75208 and available to
visit, free of admission, from 11:00 am to 4:00 pm on July 22-24,
2022. Guests can RSVP at events.vitacoco.com/biggestcoconut to
reserve a spot and receive 10% off vitacoco.com.
Vita Coco Coconut Juice is sweet, refreshing and
available in two flavors, Original with Pulp, and Mango. A
delicious blend of coconut water packed with electrolytes,
nutrients, and a burst of tropical flavor, Vita Coco Coconut Juice
is gluten-free and non-GMO. It’s available for just $2.49 per 16.9
oz. can in convenience stores in select cities across the East
Coast and Dallas, including select 7-Elevens stores.
To learn more about Vita Coco, visit vitacoco.com.
You can also connect with Vita Coco on TikTok, Twitter,
Instagram.
ABOUT VITA COCO Vita
Coco is the leading coconut water beverage brand, celebrated for
bringing the benefits of coconuts to the world. Championed by
informed consumers, health and wellness experts, pro-athletes and
celebrities for its nutrient-rich hydration, Vita Coco’s portfolio
now includes sparkling coconut water, coconut mlk and coconut oil.
For more information please visit vitacoco.com.
ABOUT THE VITA COCO COMPANYThe Vita Coco Company,
Inc. was co-founded in 2004 by Michael Kirban and Ira Liran.
Pioneers in the functional beverage category, The Vita Coco
Company’s brands include the leading coconut water, Vita Coco;
clean energy drink, Runa; sustainable enhanced water, Ever &
Ever; and protein-infused water, PWR LIFT. With its ability to
harness the power of people and plants, and balance purpose and
profit, The Vita Coco Company has created a modern beverage
platform built for current and future generations.
PRESS CONTACT Mallory Smith,
Dittoe PR 502-648-8446 mallory@dittoepr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/e86a7bd8-5b22-4195-b419-af9d5d631a15
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