Introducing The DoorDash Commerce Platform for Merchants
25 Septembre 2024 - 3:00PM
Business Wire
New platform for merchants to manage and grow
their in-store and online businesses or build their own first-party
mobile apps, as well as an updated Business Manager App to
streamline operations
Today, DoorDash announced a suite of new products to help
merchants manage and grow their businesses on their own channels.
As the needs of our merchant partners continue to evolve, we’re
committed to helping them thrive in the digital world by offering
innovative tools that drive sales and improve operations, while
also meeting the needs of today's consumers.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240925505587/en/
DoorDash Commerce Platform (Graphic:
Business Wire)
The new products and features unveiled today include:
- The DoorDash Commerce Platform where merchants can grow,
run, and operate their businesses on their own channels - in-store
and online;
- Online Ordering Mobile Apps provides merchants with the
ability to create their own branded iOS or Android mobile app;
- The reimagined DoorDash Business Manager App which
merchants can use to manage their businesses – wherever they are –
with an array of new features
“At our core, DoorDash is a merchant-focused
company. Our mission has always been to develop products and
services that empower local merchants to succeed,” said Prabir
Adarkar, President and Chief Operating Officer. “The restaurant
industry has faced significant challenges in recent years, and it's
more important than ever for merchants to find innovative ways to
grow their sales and increase profitability. The DoorDash Commerce
Platform is designed to meet this need by offering a comprehensive
set of tools that allow merchants to create direct channels —
whether through online, phone, or in-store ordering — and build
lasting, direct relationships with their customers.”
A new platform to help merchants operate and grow their
business on their own channels
The DoorDash Commerce Platform consists of five core
products. Merchants can explore each of the products to integrate
into their business, customizing them to suit their needs and
operate on their own channels - whether that’s in-store, or online.
The products include:
- Drive On-Demand - The ability to offer delivery through
their own app or website.
- Online Ordering - A way to provide commission-free,
digital sales and branding on their website or own branded
app.
- Phone Ordering - An AI-powered call-in ordering system,
with menu recommendations.
- Tableside Order & Pay - An option for customers to
scan a QR code with their phone for increased order
efficiency.
- Customer Support Solutions - A dedicated delivery
support platform for customer inquiries.
“We’re always looking to meet our customers
where they are and make the online ordering experience easy to
use,” said Joseph Kim, U.S. CEO at bb.q Chicken. “Through our
partnership with DoorDash, which powers both our Online Ordering
experience and mobile app, customers can now seamlessly place
orders for pick-up and delivery, while also earning and redeeming
loyalty points through our new bb.q rewards program. This is a huge
step forward in bb.q’s digital transformation, making things more
convenient and enjoyable for our customers and driving business for
bb.q Family franchisees.”
Merchants can create their own branded mobile app to connect
with customers directly
DoorDash also introduced Online Ordering Mobile Apps,
allowing restaurants to create their own branded native mobile app
to help increase customer loyalty and order frequency. Part of the
DoorDash Commerce Platform, branded mobile apps offer restaurants a
cohesive experience between their marketing and ordering websites,
meeting customers across more touch points on their owned channels,
and encouraging loyal customers to order directly from their
favorite restaurants, right from their phone.
With each of these products, merchants can drive more sales on
their own channels, scale their operations, and continue to deliver
a best-in-class customer experience to guests anywhere they engage
with their brand.
“We had been contemplating the idea of online
ordering for some time but hadn't explored it deeply. We worked
with DoorDash to implement a Smart ‘Order Online’ Button displayed
on every page, and an ‘Order Now’ pop-up that appears on the main
landing page,” said Jaclyn Bambino, Chief Brand Officer at
3Natives. “We’ve seen mobile app customers reorder 71% more often
than web customers, and have been impressed with the performance of
the Online Ordering platform.”
Helping merchants run their DoorDash business anywhere,
anytime
Owners and managers of small and medium-sized businesses are
often overwhelmed and lack the time and data to make real-time
operating decisions for their off-premise businesses. In today’s
digital era, DoorDash knows some things are easier or faster to do
on your phone. With the Business Manager App, busy store
managers and owners can manage their DoorDash business from their
pocket – not just when they sit at the computer.
Building on merchant feedback, DoorDash has added expanded
features to help merchants streamline daily operations and support
growth. Along with its existing business and order management
capabilities, the reimagined Business Manager App includes:
- Quick access to payouts and sales tracking
- Marketing campaign management and reporting
- A personalized homepage feed with recommended actions for their
stores on DoorDash
“As a busy restaurant owner, I know how
important it is to be efficient and flexible when running a
business,” said Kevin Garry, Owner & Managing Partner at
L’Artusi, b’artusi, Via Porta & L’Artusi Supper Club. “The
DoorDash Business Manager App will help us streamline our
operations and also identify additional opportunities to grow our
online businesses. Sometimes I want to quickly look up business
metrics on my phone rather than waiting until I'm at my computer –
so I’m most excited to quickly access payouts and track incoming
sales with the Business Manager App's latest set of features."
Learn more about this new suite of products here or sign up in
the Merchant Portal.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240925505587/en/
press@doordash.com
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