The Habit Burger Grill Sets Sights on South Korea
09 Octobre 2019 - 3:00PM
Business Wire
— Habit Burger Grill Plans to Bring America’s
Best Tasting Burger to East Asia —
The Habit Burger Grill (Nasdaq: HABT) is setting its sights on
South Korea as the next international growth target as the
burger-centric restaurant concept continues its steady march
abroad. To support its expansion plans, The Habit has partnered
with the experienced business development consulting firm Bridging
Culture Worldwide to attract multi-unit franchise development
companies.
“South Korea, with its savvy consumers, open minded culture and
interest in global brands is an ideal marketplace for The Habit
Burger Grill’s expansion,” said John Phillips, The Habit Burger
Grill’s Chief Global Business Partnership Officer. “The people of
South Korea appreciate quality food and enjoy the fast-casual
experience. We look forward to working with Bridging Culture
Worldwide to find the right franchise partner to ensure our mutual
success.”
The Habit Burger Grill’s entry into South Korea marks the next
phase in a larger international expansion plan. Bridging Culture
Worldwide will help The Habit lead its expansion into the broader
Asia-Pacific region. The consulting, strategic planning and market
entry service is excited to join this venture.
“South Korea has embraced premium Western brands and The Habit
Burger Grill delivers exactly what consumers are seeking – great
food and excellent service. With their distinctive fresh off the
grill Charburger and hand-crafted sandwiches, fresh salads and
other menu items, we know South Korea will appreciate all that The
Habit Burger Grill has to offer,” said Don Southerton, Bridging
Culture Worldwide’s Founder and CEO.
Better burgers are just the beginning at The Habit, where the
menu also includes hand-cut salads; grilled sandwiches including
line-caught, sushi-grade ahi tuna, fresh chicken and hand-filleted
marinated grilled tri-tip; and sides including onion rings, sweet
potato and French fries, and tempura green beans. Guests can choose
from a variety of peppers, lemons, limes and sauces at a
complimentary condiment bar to customize the flavor of their
meal.
Connect with The Habit on social media at
facebook.com/habitburger, instagram.com/habitburgergrill,
twitter.com/habitburger and youtube.com/habittube.
About The Habit Restaurants, Inc.
Celebrating its 50th anniversary this year, The Habit Burger
Grill is a burger-centric, fast-casual restaurant concept that
specializes in preparing fresh, made-to-order chargrilled burgers
and handcrafted sandwiches featuring USDA choice tri-tip, grilled
chicken and sushi-grade ahi tuna cooked over an open flame. In
addition, it features fresh, made-to-order salads and an appealing
selection of sides, shakes and malts. The Habit was named the "best
tasting burger in America" in July 2014 in a comprehensive survey
conducted by one of America's leading consumer magazines. The first
Habit opened in Santa Barbara, California, in 1969 and was most
recently named the winner of USA Today’s 10 Best in Regional Fast
Food. The Habit has since grown to over 265 restaurants in 12
states throughout Arizona, California, Florida, Idaho, Maryland,
Nevada, New Jersey, North Carolina, Pennsylvania, Utah, Virginia
and Washington, as well as six international locations. More
information is available at www.habitburger.com.
About Bridging Culture Worldwide
Founded by Don Southerton, Bridging Culture Worldwide provides
targeted market entry, strategy and consulting to Korea-based
global businesses as well as support for major Western firms
entering Korea.
With a life-long interest in Korea and the rich culture of the
country, Southerton has researched and authored numerous
publications with topics centering on the creative culture
lifestyle, the Korean auto industry, new urbanism,
entrepreneurialism, and U.S.-Korean business ventures.
Southerton has been a contributor to The Economist, Branding in
Asia, Automotive News, the BBC, CNN Fortune, Korea Times, Yonhap,
Korea Herald, tbs eFM, Wall Street Journal and Forbes. To learn
more, go to www.bridgingculture.com.
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Barbara Caruso 714/841-6777 Barbara@c-squaredpr.com
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