Hasbro Women Innovators of Play Returns in 2024 with New Event, Challenge
27 Mars 2024 - 2:15PM
Business Wire
Initiative Continues in Second Year as Global
Destination for Women Innovators
Extending the Program further in 2024: ‘Girl
Innovators of Play’ in Collaboration with Girl Up
Hasbro, Inc. (NASDAQ: HAS), a leading toy and game company,
today announced its Hasbro Women Innovators of Play 2024
lineup of events, networking moments, and other opportunities to
celebrate and connect women toy and game innovators across the
globe.
Hasbro’s Women Innovators of Play launched in Fall 2023 to
promote a more inclusive and equitable toys and games community,
encourage more women’s participation in the space, inspire the next
generation of young women and girls to unleash their creativity,
and increase awareness and exposure to creative career paths.
“We are on a mission to attract more women and girls to the toy
and game industry, and I could not be more inspired by the response
to our Women Innovators of Play event and Challenge,” said Kim
Boyd, President, Global Brands and Franchise Management at Hasbro.
“As a true testament to the power of women inventors everywhere,
Hasbro is thrilled to be investing in an incredible game by one of
the Challenge’s winning inventors, Ellie Dix, and we will be
partnering with Ellie to further develop her game concept. We are
making the 2024 program even bigger and better and can’t wait to
share more details soon.”
Hasbro’s 2023 Challenge saw 130 total submissions from women
innovators across the US and globally. Submissions were judged on
innovation, mass marketability, fun factor and playability, design
and aesthetics, and manufacturability. Each of the three winners
received a prize of $10,000 USD and a visit on March 26, 2024, to
Hasbro’s Pawtucket, RI headquarters for a full day with Hasbro’s
leadership and Inventor Relations team and a mentorship session
with a Hasbro woman leader.
2024 will advance Hasbro’s mission while expanding to a full
schedule of programming that leverages Hasbro’s global community of
women innovators and leadership. This includes ongoing networking
and creative programs for women innovators 18+ as well as
educational and mentorship programs under Hasbro’s recently
announced Girl Innovators of Play. This year’s collaboration
with Girl Up will engage aspiring and emerging women innovators
aged 13-24.
Key 2024 events for Hasbro Women Innovators of Play will
include:
Hasbro Women Innovators of
Play
- 2nd Annual Virtual Event (October 10, 2024)
- 2nd Annual Challenge (Starting October 10, 2024)
Hasbro Girl Innovators of Play (with
Girl Up)
- Girl Up Bootcamp (August 2024)
- Girl Up Project Awards Collaboration (Later 2024)
- Girl Up x Hasbro Project Awards Innovation Lab (Later
2024)
As a kickoff for 2024, Hasbro recently hosted the three
winners of the 2023 Hasbro Women Innovators of Play Challenge
including Ellie Dix (a family card game inventor from
Hertfordshire, UK), Sandra Harewood (a family word game inventor
from London, UK), and Mandy and 6-year-old Maggie Goddard (mother
and daughter preschool game co-inventors from Carmel, Indiana).
Hasbro is excited to announce that Ellie Dix’s winning game has
been selected by Hasbro Games. Hasbro will work closely with Ellie
to further develop the game with the goal of publishing it in the
future.
For more information on Hasbro Women Innovators of Play 2024 and
to sign-up for ongoing event updates, please visit:
https://spark.hasbro.com/womeninnovators. Additional details on
2024 programming will be announced soon.
About Hasbro
Hasbro is a leading toy and game company whose mission is to
entertain and connect generations of fans through the wonder of
storytelling and exhilaration of play. Hasbro delivers play
experiences for fans of all ages around the world, through toys,
games, licensed consumer products, digital games and services,
location-based entertainment, film, TV, and more. With a portfolio
of over 1800 iconic brands including MAGIC: THE GATHERING, DUNGEONS
& DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and
PEPPA PIG, as well as premier partner brands, Hasbro brings fans
together wherever they are, from tabletop to screen.
Hasbro is guided by our Purpose to create joy and community for
all people around the world, one game, one toy, one story at a
time. For more than a decade, Hasbro has been consistently
recognized for its corporate citizenship, including being named one
of the 100 Best Corporate Citizens by 3BL Media, one of the World’s
Most Ethical Companies by Ethisphere Institute and one of the 50
Most Community-Minded Companies in the U.S. by the Civic 50. For
more information, visit https://corporate.hasbro.com or @Hasbro on
LinkedIn.
HAS-C
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Hasbro Andrea Snyder Andrea.Snyder@Hasbro.com
Hasbro (NASDAQ:HAS)
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