e.l.f. embraces inclusivity as a partner at the
Billie Jean King Cup, a co-host of the first-ever Power of Women’s
Sports Summit and with iHeartMedia’s Women’s Sports Audio
Network
Offering its hard-hitting support for equality and inclusivity,
e.l.f. (NYSE: ELF) announced today that it is joining forces with
the Billie Jean King Cup by Gainbridge (BJKC), the women’s world
cup of tennis, in a new multi-year global partnership. e.l.f. is
the exclusive skin and cosmetic partner of the BJKC, the world’s
largest annual international team competition in women’s sports. In
addition, e.l.f. will co-host the inaugural Power of Women’s Sports
Summit.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240820051181/en/
e.l.f. partners with Billie Jean King to
elevate and empower women in sports at the 2024 Billie Jean King
Cup and at the inaugural Power of Women’s Sports Summit. (Graphic:
Business Wire)
The tournament finals will be held in Málaga, Spain, on November
13 – 20, 2024, and the companion Power of Women’s Sports Summit
will be hosted on November 20.
Accessibility means knocking down velvet ropes and removing
barriers. e.l.f. is doing just that by showing up in unexpected
places and opening them to a wider community. The brand’s
commitment to empowering legendary females—on the tennis court, at
the racetrack with Indy 500 driver Katherine Legge, on the ice with
Kendall Coyne Schofield, in the pool with Anastasia Pagonis, in the
boardroom with the Change the Board Game initiative, and
elsewhere—fuels its vision to disrupt norms, shape culture, and
connect communities through positivity, inclusivity, and
accessibility.
“84% of sports fans are interested in women’s sports – 49% of
them are women – and yet only 15% of media coverage is women’s
sports. The math is not mathing. So, we are causing an e.l.f.ing
racket to help democratize the playing field. You can’t create real
equality if the awareness to build a fan base isn’t there. e.l.f.
is stepping up to help shape the conversation. By creating access,
we inspire change and empower others to do the same,” said Kory
Marchisotto, Chief Marketing Officer, e.l.f. Beauty.
e.l.f. is the exclusive skin and cosmetic partner at the BJKC,
the first annual global sporting competition named after a woman,
bringing a strong message of empowerment to the event. The
companion Power of Women’s Sports Summit will bring 100 of the most
influential change makers in sports, business and entertainment
together on a global stage to celebrate progress and raise
awareness of the ongoing journey for advancing gender equality in
sports and the positive impact it has on athletes, fans and
potential sponsors.
“e.l.f. champions diversity and believes that self-expression is
the key to unlocking beauty for any individual. The brand’s ethos
aligns seamlessly with the Billie Jean King Cup’s commitment to
excellence, equality, and empowerment, and we are thrilled to
welcome them as a partner,” said Billie Jean King Cup Limited
Chair, Ilana Kloss.
“Their dedication to inclusivity and impact mirrors our mission
to promote equality and excellence in women’s sports. This
partnership will inspire athletes and fans alike, highlighting the
beauty of diversity and the strength of unity,” Kloss
continues.
e.l.f. is a founding partner of iHeartMedia’s recently launched
iHeart Women’s Sports Audio Network, the first audio platform
dedicated exclusively to women’s sports designed to amplify
well-known and new influential women athletes and relevant
programming to listeners nationwide. As part of its partnership,
e.l.f. will host a live recording of “The Rennae Stubbs Tennis
Podcast” in the fan zone at the summit.
“We’re thrilled to strengthen our partnership with e.l.f. and
join forces to create a racket around the need for more equality
for women in sports by bringing the power of iHeart’s massive audio
audiences together with tennis icons like Billie Jean King and
Rennae Stubbs who paved the way for women to take the court when no
one believed,” said Gayle Troberman, CMO for iHeartMedia.
“Today, there is momentum, but still so much more work to be
done before women who want to compete can do so on a level playing
field -- this is why iHeart Women’s Sports is such an important
platform for us to give the mic to everyone who needs to get heard
on this topic.”
The Billie Jean King Cup by Gainbridge
Twelve national teams play in one location over six days for the
right to be crowned champions at the tournament finals. The Cup,
founded in 1963 as the Federation Cup, was renamed for Billie Jean
King in 2020. It is the only tennis competition that provides all
the nations who participate with money to continue to fund tennis
programs, ensuring an unprecedented platform for creating
opportunities and changing lives.
Power of Women’s Sports Summit
The Power of Women’s Sports Summit produced by Billie Jean King
Enterprises is the inaugural convening of inspirational leaders,
athletes, and movement makers across the world of sports, business
and entertainment, all united by a shared commitment to
accelerating the progress in women’s sports as a marketplace.
Confirmed participants at the invitational summit include Billie
Jean King; Sports Icon & Social Justice Champion, Christiane
Amanpour; Chief International Anchor for CNN, Malala Yousafzai;
Global Education Activist, and many more to be announced soon.
CNN is the official media partner for the Power of Women’s
Sports Summit.
About iHeartMedia, Inc. iHeartMedia, Inc. [Nasdaq: IHRT]
is the leading audio media company in America, reaching over 90% of
Americans every month. iHeart’s broadcast radio assets alone have
more consumer reach in the U.S. than any other media outlet; twice
the reach of the next largest broadcast radio company; and over
four times the ad-enabled reach of the largest digital only audio
service. iHeart is the largest podcast publisher according to
Podtrac, with more downloads than the next two podcast publishers
combined and has the number one social footprint among audio
players, with seven times more followers than the next audio media
brand, and the only fully integrated audio ad tech solution across
broadcast, streaming and podcasts. The company continues to
leverage its strong audience connection and unparalleled consumer
reach to build new platforms, products and services.
About e.l.f. Beauty e.l.f. Beauty (NYSE: ELF) is fueled
by a belief that anything is e.l.f.ing possible. We are a different
kind of company that disrupts norms, shapes culture and connects
communities, committed to positivity, inclusivity and
accessibility. Our mission is clear: to make the best of beauty
accessible to every eye, lip, face and skin concern. e.l.f.
Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and
NATURIUM are led by purpose, driven by results and elevated
by our superpowers. e.l.f. Beauty has double Cruelty Free
certifications from both Leaping Bunny and PETA, offers e.l.f.
clean and vegan products, and proudly stands as the first beauty
company to achieve Fair Trade certification across our supply
chain. A kind heart is at the center of our ethos: We donate 2% of
net profits to organizations that make positive impacts. Learn more
at www.elfbeauty.com
About Billie Jean King Cup LTD Billie Jean King Cup
Limited is a partnership between the International Tennis
Federation and TWG Global created to deliver transformative
investment and innovation to the Billie Jean King Cup, the women’s
World Cup of Tennis. Bringing together expertise and experience
from the tennis, business, and entertainment industries, our core
mission is to grow and leverage the world’s most popular annual
team competition for women as a platform for positive change.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240820051181/en/
MEDIA: Samantha Critchell scritchell@elfbeauty.com
Billie Jean King Cup PR: stephanie.rudnick@mktg.com
clair@cwasport.com
iHeartMedia (NASDAQ:IHRT)
Graphique Historique de l'Action
De Oct 2024 à Nov 2024
iHeartMedia (NASDAQ:IHRT)
Graphique Historique de l'Action
De Nov 2023 à Nov 2024
