JetBlue Elevates Seamless Living in the Sky with Blueprint by JetBlue™: A Personalized Inflight Experience
24 Avril 2024 - 3:00PM
Business Wire
Furthering its Award-Winning Onboard
Experience, JetBlue Introduces Blueprint to Provide More Options
for Customers Seeking a Customized Travel Journey
JetBlue Launches New Inflight Entertainment
Functions that Give Customers Ways to Watch, Save and Discover
Content from the Sky Just as They Would at Home
JetBlue (Nasdaq: JBLU) today announced Blueprint by JetBlue™, a
personalized inflight experience platform that will provide
customers with more customizability across their travel journey,
beginning with new inflight entertainment features, some of which
have never before been implemented on a U.S. airline.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240424966720/en/
Blueprint watch party feature. Photo
courtesy of JetBlue.
At-Home Entertainment in the Sky
As JetBlue continues to innovate industry-leading onboard
technology, Blueprint by JetBlue brings new seatback touchscreen
features that mimic what customers are used to experiencing with
their favorite streaming platforms at home. Some of the new
functions that customers can look forward to seeing on their
seatback screens include:
- Watch party: Watch the same film or TV show at the exact
same time with up to five other customers on the flight. JetBlue is
the first airline to allow up to six customers to watch
entertainment content at the same time to enjoy family-style
viewing. Play and pause can be controlled on all linked screens,
regardless of where each viewer is seated.
- Content recommendations: Receive personal
recommendations for inflight entertainment based on previous
viewing history.
- Pick up where you left off: Whether connecting with a
layover or flying next month, never miss the end of a film or
television show—automatically pick up where you left off from
flight to flight.
- Saved favorites: Save film and TV show selections to
watch on future flights so you can spend less time searching and
more time watching.
- Saved settings: Accessibility and system settings, such
as volume, language, parental controls and close captions
preferences can now be saved and carried over from flight to
flight.
- Content partnerships: First-of-its-kind partnerships
such as JetBlue’s exclusive streaming partner, Peacock, provide
customers with access to exclusive entertainment and offers.
These new personalization features on JetBlue’s award-winning
inflight entertainment system will give customers a bespoke
inflight experience, not only throughout their current journey, but
extending into subsequent flights when customers opt-in to securely
authenticate their profiles on AVANT seatback touchscreens.
Tailored Touchpoints for Seamless Connection
Beyond inflight entertainment options, Blueprint expands on
JetBlue’s existing products that give customers a more personalized
experience and brings their entire travel journey to their
fingertips:
- Personal greetings: Customers can now change their
preferred name on their JetBlue travel profile to be displayed in a
personal welcome message on seatback screens, whether or not they
identify with their legal name.
- JetBlue is the only airline that greets customers with confetti
graphics and a complimentary drink (21+) when flying on their
birthday.
- Flight connect: Customers can access information
regarding their JetBlue connecting flights and gates right at their
seat.
- Seatback ordering: JetBlue’s seatback ordering feature
that lets customers make meal selections directly from the seatback
screen now extends to its A321neo with Mint aircraft, further
elevating dining on all transatlantic flights.
- Loyalty made easy: Customers can enjoy easy one-click
sign-up to JetBlue’s TrueBlue loyalty program through a QR pop-up
on seatback touchscreens that automatically populates first and
last name directly on a personal device.
The new personalization functions have begun rolling out on
JetBlue’s AVANT touchscreen aircraft powered by Thales and are
expected to be completed next month.
“JetBlue has always been an innovator as the first to have
seatback screens and fast, free and unlimited Wi-Fi on every
aircraft,” said Jayne O’Brien, head of marketing and customer
support, JetBlue. “By launching Blueprint by JetBlue, we are
doubling down on our commitment to help customers create an
inflight experience tailored to their needs and preferences, making
their flight as comfortable as their own living rooms.”
Since its inception in 2000, JetBlue has been the architect of
industry-leading, customer-centric products that have pushed the
industry standard forward. Whether with seatback entertainment at
every seat, free Wi-Fia that allows for a multi-screen experience,
the most legroom in coachb, or self-service snacks in the JetBlue
Pantry®, JetBlue consistently provides a seamless, customer-first
onboard experience.
This is just the beginning for the airline’s inflight
personalization capabilities, which will continue to roll out under
the Blueprint by JetBlue platform in the future. To learn more
about Blueprint by JetBlue, visit
jetblue.com/flying-with-us/inflight-experience/blueprint.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San
Juan. JetBlue, known for its low fares and great service, carries
customers to more than 100 destinations throughout the United
States, Latin America, the Caribbean, Canada and Europe. For more
information and the best fares, visit jetblue.com.
a. Fly-Fi® and live television are available on all
JetBlue-operated flights. Coverage area may vary by aircraft.
Details on inflight wi-fi and entertainment:
https://www.jetblue.com/flying-with-us
b. JetBlue offers the most legroom in coach based on average
fleet-wide seat pitch for U.S. airlines.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240424966720/en/
JetBlue Corporate Communications Tel: +1.718.709.3089
corpcomm@jetblue.com
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