New tycoon experience delivers
sour-then-sweet rewards
EAST
HANOVER, N.J., June 12,
2024 /PRNewswire/ -- The SOUR PATCH KIDS brand is
launching its own sour-then-sweet world on Roblox, a global
immersive platform where millions of people connect and communicate
daily. The SOUR PATCH KIDS Mischief Tycoon Experience takes fans,
ages 13 and up, within the Roblox community, on a journey to
rebuild the land that the Sour Patch Kids mischievously disrupted,
which then turns sweet by offering users the opportunity to collect
in-experience currency and mischief points. No real currency is
required or earned by Roblox community members visiting this new
experience on Friday, June 14,
2024.
Developed for users ages 13 and older, the SOUR PATCH KIDS
Tycoon Experience encourages fans to engage in mischief to rebuild
four fruit-themed versions of Mischief Mountain inspired by the
brand's fruit-flavored candies. Fans who engage in the most
mischief will be awarded free, limited SOUR PATCH KIDS-themed
digital fashion items. Additional 'phygital' rewards such as SOUR
PATCH KIDS brand merchandise and candy coupons will be rewarded to
select fans through third-party partners to create awareness for
the new experience and connect with digital gameplay.
"Our brand fans continue to enjoy SOUR PATCH KIDS as their go-to
snack when gaming, and now we are excited to connect with the
community by having SOUR PATCH KIDS join them on-platform through a
fun, interactive, experience," said John
Vasington, brand manager of SOUR PATCH KIDS, Mondelēz
International. "SOUR PATCH KIDS Mischief Tycoon gives our 13+ fans
in the Roblox community a unique way to engage in loveable
mischief, extending our ability to reward fans both in-game and in
real life."
The experience consists of a dedicated zone with challenges
where users can accumulate even more mischief to unlock SOUR PATCH
KIDS companions that have turned sweet to rebuild the land they
disrupted. Each mini-game represents a SOUR PATCH KIDS fruit
flavor, with the following three ready to enter at the launch of
the Tycoon experience. Fans are encouraged to stay for new
mini-game roll outs throughout the year.
- Watermelon Blast – Visitors run through a fruit patch blasting
watermelons. Try to level up blast strength through the collection
of mischief. Small watermelons are easy to blast, but larger
watermelons are more difficult. Ultimate fans can reach boss level
– a massive watermelon for multiplayer blast. Each successful blast
is rewarded in mischief.
- Grape Gallery – Visitors engage in a mischievous slingshot
battle where aim and speed are put to the test by blasting moving
targets including epic level grape candies. Each successful "hit"
is paid out in mischief. Blasting floating SOUR PATCH KIDS Grape
candy offers the highest rewards but be sure not to blast the
floating bombs accidentally! Try to level up via slingshot
upgrades.
- Peach Falls – Visitors catch falling peaches, but watch out for
the falling broccoli bombs, which reduce points! Try to level up
basket size through the collection of mischief. Bigger baskets
offer more opportunities for rewards.
In celebration of the summer launch of the tycoon experience,
the brand is delivering a downpour of Lemonade Loot Boxes inspired
by one of its most refreshing sour-then-sweet flavors, SOUR PATCH
KIDS Lemonade Fest candy. For a limited time, crates of Lemonade
Loot will fall from the sky every ten minutes. These crates will
contain everything from in-game currency to ultra-rare crates
carrying 100x the benefit. Fans can redeem the in-game currency at
the Lemonade Stand in the SOUR PATCH KIDS Tycoon experience for
unique prizes. Some lucky fans may unlock special digital items
inside very rare loot crates.
"The SOUR PATCH KIDS Mischief Tycoon Experience brings to life
the ultimate Roblox companion – Sour Patch Kids," said Brian Fannin, chief operating officer of
Polycount.io, metaverse architects and developers of the SOUR PATCH
KIDS Mischief Tycoon Experience. "In true form, the Sour Patch Kids
companions start off sour and then turn sweet to offer upgrades and
in-game boosts when equipped by the users. It's the perfect
marriage of two iconic brands. The SOUR PATCH KIDS brands can
engage with their fans and new audiences in an authentic way by
amplifying the way the community is already engaging on
Roblox."
Roblox is an immersive platform for connection and
communication. Every day, millions of people come to Roblox to
create, play, work, learn, and connect with each other in
experiences built by its global community of creators. The
company's vision is to reimagine the way people come together– in a
world that's safe, civil, and optimistic.
About SOUR PATCH
KIDS® Candy
SOUR PATCH KIDS ® is a beloved SOUR
THEN SWEET® candy brand, available around the globe.
SOUR PATCH KIDS ® candies have been igniting
loveable mischief with fans since the SOUR PATCH
KIDS® brand was established in 1985. For
more information, follow SOUR PATCH
KIDS® on Facebook/sourpatchkids,
X @SourPatchKids,
TikTok @therealsourpatchkids or on
Instagram @SourPatchKids.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2023 net
revenues of approximately $36 billion, MDLZ is leading the
future of snacking with iconic global and local brands such
as Oreo, Ritz, LU, Clif Bar and Tate's Bake
Shop biscuits and baked snacks, as well as Cadbury Dairy
Milk, Milka and Toblerone chocolate. Mondelēz
International is a proud member of the Standard and Poor's 500,
Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company on
Twitter/X at www.twitter.com/MDLZ.
About PolyCount
Polycount is a creative design agency
specializing in the creation of Immersive 3D environments, Digital
Twins and AR experiences. Founded in 2000, the studio offers 200
years of collective 3D experience designing and building for two
dozen Fortune 500 companies. Polycount believes Immersive Marketing
offers a new digital touchpoint that allows brands the opportunity
to engage with existing audiences and attract new consumers through
digital gaming and social interactions. By designing and building
immersive 3D experiences that are interoperable across many
different platforms, Polycount offers their clients the opportunity
to expand their digital strategy through increased engagement and
brand exposure.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/the-sour-patch-kids-brand-turns-mischief-into-currency-in-its-own-immersive-world-on-roblox-302170802.html
SOURCE Mondelēz International, Inc.