Over 3x the size of Chips Ahoy! Regular
Chewy – Chips Ahoy! Big Chewy is a New Offering Created for
On-the-Go Snacking
EAST
HANOVER, N.J., Sept. 27,
2024 /PRNewswire/ -- The cookie experts at Chips
Ahoy! are at it again – this time showing up bigger than ever
before. Introducing the Chips Ahoy! Big Chewy Cookie – an
entirely new product line from America's #1 chocolate chip
cookie brand. As the brand that is "Here for Happy," this
innovation from Chips Ahoy! brings cookie lovers an offering
that is over three times the size of Chips Ahoy! Regular
Chewy in an individually wrapped pack, making it the ideal
go-to snack for splitting with a friend.
These new Chips Ahoy! Big Chewy Cookies will up the ante
in snack aisles and convenience stores across the country. Designed
with Gen-Z Chips Ahoy! lovers in mind – this oversized treat
is perfect for on-the-go snacking during their busy lives or to
split with a friend.
Boasting chocolatey chips over four times larger than the iconic
Chips Ahoy! Chewy cookie for a bigger, more chocolatey bite,
the cookie itself clocks in with a diameter over three times the
size, and will be available in three delicious flavors:
- Chips Ahoy! Big Chewy Cookie: Delivering classic
Chips Ahoy! Chewy flavor now bigger and with the just the
right amount of chocolatey chips to compliment the larger cookie
and its soft-baked texture.
- Chips Ahoy! Big Chewy Cookie, Chocolatey Brownie:
A decadent brownie-flavored base takes indulgence up a notch and
delivers an extra chocolatey bite for even the biggest
sweet-tooth.
- Chips Ahoy! Big Chewy Cookie, Chocolatey Caramel:
Delicious caramel-flavored chips blend with the iconic sweetness of
the Chips Ahoy! chocolatey chips to create a delicious
mash-up of caramel and chocolatey flavors to deliver a big,
indulgent bite.
"From our original cookies to our newest innovations, Chips
Ahoy! fans have long enjoyed our iconic brand and mouthwatering
flavors," said Jen Levin, Senior
Brand Manager for Chips Ahoy! US. "For over 60 years,
Chips Ahoy! cookies have been the go-to cookie for chocolate
chip cookie lovers of all ages. Now, with the launch of Chips
Ahoy! Big Chewy Cookies, we're excited to be their on-the-go
cookie choice as well, offering indulgence and happiness in each
big, delicious bite. And perhaps the best part of all? Their bigger
size means you have enough Chips Ahoy! deliciousness to
share with a friend!"
Chips Ahoy! Big Chewy Cookie will begin rolling out to
retailers nationwide starting in October. Each 2.5 oz pack will be
available for an SRP $2.29 at
convenience stores. For more information on Chips Ahoy! Big
Chewy Cookie, follow @chipsahoy on Instagram and
@theofficialchipsahoy on TikTok to follow the latest Big Chewy
Cookie news.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers
people to snack right in over 150 countries around the world. With
2023 net revenues of approximately $36 billion, MDLZ is
leading the future of snacking with iconic global and local brands
such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop
biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and
Toblerone chocolate. Mondelēz International is a proud member of
the Standard and Poor's 500, Nasdaq 100 and Dow Jones
Sustainability Index.
CONTACT: Anna Marie Heaton,
annamarie.heaton@mslgroup.com
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SOURCE Chips Ahoy!
