New brand platform focuses on sparking and
sustaining outdoor adventure for active kids — fueled with
delicious, quality ingredients
EMERYVILLE, Calif., Feb. 5, 2025
/PRNewswire/ -- Zbar today announced its new integrated marketing
campaign, "Adventure Needs Fuel," to help energize busy young lives
with quality ingredients like organic rolled oats. Perfectly sized
for kids' little hands, Zbar's soft-baked energy snack bars and
crispy Protein snack bars are designed to help power playtime
adventures and provide delicious snack time fuel — with no
high-fructose corn syrup.
"For kids, every day holds the opportunity for fun, new
adventures — new experiences and encounters that expand their
worlds and enrich their lives," said Valerie Van Arkel, Director of Marketing for
Zbar at Mondelez International. "Zbar soft-baked energy snack bars
are designed to provide kids with energy to help fuel their
adventures and make the most of their daily explorations, like
sports, after-school, and outdoor activities with the family. This
new campaign will highlight the many ways adventure can be
energized — and energizing."
The new "Adventure Needs Fuel" brand platform will focus on
motivating families to spark and nurture an adventurous spirit that
can enrich kids' daily lives, reveal the world's wonders, and shape
a brighter future. It will come to life through an integrated
multimedia campaign that will include inspirational creative
content, family-focused experiences, event sponsorships, and other
brand partnerships and activations. To support the campaign, Zbar
will also debut bright and bold new graphics as part of a refreshed
take on its product packaging.
The campaign will reinforce the core values reflected by the
Zbar brand since its introduction in 2004. Zbar energy snack bars
were the first USDA-certified organic product from CLIF Bar,
underscoring the importance of organic ingredients. Available at
retailers nationwide, they are designed with non-GMO ingredients
that parents can feel good about. Zbar Protein snack bars also
contain 5g of protein per bar, a good source of protein that
parents – and kids – can depend on.
"We deeply understand that when kids are encouraged to be active
and play outside, they need quality snacks that offer energy to
discover and grow into their most awesome selves," noted
Van Arkel. "With the 'Adventure
Needs Fuel' campaign, our goal is to show how easy it can be to
unleash the awesome in every kid!"
About CLIF BAR
For more than 30 years, CLIF has crafted delicious foods made
with 70%+ organic ingredients under its CLIF BAR, Zbar, and LUNA brands. In 2022, CLIF
became part of the Mondelēz International, Inc. (Nasdaq: MDLZ)
portfolio of brands empowering people to snack right in over 150
countries around the world. With 2023 net revenue of approximately
$36 billion, Mondelēz is leading the
future of snacking with other iconic global and local brands such
as Oreo, Ritz, Belvita, Lu, and Tate's Bake Shop biscuits and baked
snacks, as well as Cadbury Dairy Milk, Milka and Toblerone
chocolate. Mondelēz International is a proud member of the Standard
and Poor's 500, Nasdaq 100, and Dow Jones Sustainability
Index.
For more information about Zbar, please visit Clif |
Mondelēz International, Inc. (mondelezinternational.com).
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SOURCE Mondelēz International
