NEW
YORK, Dec. 5, 2023 /PRNewswire/ -- Today, Hinge
is announcing One More Hour™ — a new social impact initiative
mobilizing Gen Z to add more in-person connection to their lives.
The program launches with a $1M fund
dedicated to tackling the loneliness epidemic by providing grants
to social groups and organizations helping Gen Z find belonging and
community in person.
Hinge's new One More Hour™ social impact
initiative is mobilizing Gen Z to add more in-person connection to
their lives.
Compared to two decades ago, today's young adult has 1,000 fewer
hours of in-person connection time each year, especially due to a
lack of accessible third spaces.¹ Starting in January 2024, One More Hour will provide
individual grants in amounts up to $25,000 to select social groups in Atlanta, Los
Angeles, and New York City
that provide Gen Z with fresh, affordable, and recurring in-person
opportunities to connect with others.
Hinge is working with DoSomething Strategic and the
Foundation for Social Connection to develop impact benchmarks for
the program and identify the organizations. Additionally, One More
Hour will work with a group of Gen Z judges to select the final
awardees of the grants.
"Adding more time to connect in person with others is one of
those things that's easy to say, but is actually a little
challenging to do," said Josh Penny,
Hinge's Director of Social Impact. "Social clubs and groups offer
young adults the chance to plug into recurring moments of
connection and to find community along the way. With One More
Hour's new fund, we simply want to make these important resources
more accessible."
Hinge has a committed history of tackling loneliness and
facilitating meaningful in-person connections by working with its
in-house experts and partners to empower people with the necessary
tools, resources, and tips they need. This year, the company joined
the Coalition to End Social Isolation & Loneliness,
collaborating with other brands and organizations to advocate for
policies and initiatives to reduce loneliness. The company also
supports the Crisis Text Line in expanding its resources on
loneliness so that young adults can more effectively access
support. Additionally, Hinge recently collaborated with the
Foundation for Social Connection to create a Distraction-Free
Dating Guide and worked closely with the Surgeon General to help
combat loneliness for daters during the pandemic.
To learn more about Hinge's One More Hour fund, please visit
hinge.co/onemorehour.
How to apply:
- Starting in January 2024, Hinge
is hosting an open call to 501(c)3 or fiscally sponsored
organizations in Atlanta, Los Angeles, and New York City to apply
for grants from $10,000 to $25,000 each
- Applications open on Monday, Jan. 8, 2024, at
hinge.co/onemorehour and close on Tuesday, Jan. 30, 2024
- Hinge will track the number of connections made through the
funded programs and conduct surveys to measure the impact on
participants' well-being.
About Hinge:
The Dating App Designed To Be Deleted®:
Hinge is on a mission to create a less lonely world by inspiring
intimate, in-person connections. Through in-depth and personalized
profiles, daters have unique conversations that get them off the
app and out on great dates. And it's resonating. In 2022, Hinge was
the fastest-growing dating app in the US, UK, and Canada. Hinge was
acquired by Match Group (NASDAQ:MTCH) in 2018.
About The Foundation for Social Connection
The
Foundation for Social Connection's (F4SC) vision is for all
Americans to have the opportunities and evidence-based support
necessary to be socially engaged in society. F4SC engages in
education, increases public awareness, promotes innovative
research, and spurs the development and implementation of
evidence-based models that address social isolation, loneliness,
and social connection. For more information, please visit:
www.social-connection.org
About DoSomething Strategic
DoSomething Strategic
(DSS) is the social impact consultancy of DoSomething.org. Using
data and insights derived from over 8 million young people taking
action on DoSomething.org, DSS supports mission-aligned brands and
organizations in developing more effective social impact
strategies.
¹ According to a University of
Rochester study
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SOURCE Hinge Inc.