Potbelly Opens Shop at the Pentagon
11 Juillet 2024 - 2:41PM
Potbelly Corporation (NASDAQ: PBPB), the iconic neighborhood
sandwich shop concept, has opened its first location at the
Pentagon, deepening its presence on military installations and
Department of Defense facilities. In addition to the Pentagon
location, Potbelly is continuing to execute on its previously
announced plans to develop three restaurants at Fort Liberty, one
of the largest military installations in the world. All three shops
at Fort Liberty are franchise-owned and operated.
“We are honored to open our new Potbelly shop at the Pentagon,”
said Bob Wright, President and CEO of Potbelly. “We are proud to
bring Potbelly to the brave men and women who serve our country,
and we look forward to offering them a convenient opportunity to
enjoy all of the fresh and delicious food Potbelly is known for –
from oven-toasted sandwiches and signature salads, to hand-dipped
shakes and fresh-baked cookies. Looking ahead, we are excited by
the opportunities to develop more Potbelly shops on military
installations moving forward, and to connect and give back to
members of the military community and their families.”
Potbelly will host a ribbon cutting ceremony on Tuesday, July 16
at 11 a.m. EDT to celebrate the grand opening of the new
restaurant. The Pentagon shop, which is prominently located in the
center of the building’s courtyard, officially opened its doors on
June 28. Potbelly will donate all sales at the Pentagon shop on
July 16 to Tunnel to Towers’ Homeless Veterans program with a
$10,000 minimum commitment.
In April, Potbelly opened its first-ever shop on a military
installation at the Fort Liberty Exchange food court, with two more
locations planned to open on the base by the end of 2024. Military
and civilian guests have the option to order in person or remotely
using the Potbelly mobile app or other delivery service, and
catering is available exclusively to military diners. Potbelly
franchisee Shakti Patel, who currently operates multiple shops
along the East Coast, will own and operate all three restaurants.
Potbelly is partnering with the Navy Exchange Service Command
(NEXCOM) and the Army & Air Force Exchange Service (AAFES) to
open both the Pentagon and Fort Liberty shops.
“I am proud to partner with Potbelly and open the brand’s first
shops on a military base at Fort Liberty,” said Mr. Patel. “I’ve
worked with the Potbelly team for several years now, and I am
continually impressed with the level of support they provide to
franchisee partners like myself, to ensure we can operate
efficiently and have access to tools that allow us to create a
consistent, positive experience for every customer. I look forward
to opening the doors to two more shops on the base in the months
ahead.”
These developments further Potbelly’s accelerated growth
strategy, with a long-term goal of opening 2,000 shops in
neighborhoods across the U.S.
Beyond its physical shop presence, as part of the Company’s
annual Potbelly Serves summer volunteer program, several Potbelly
associates have volunteered at organizations benefitting military
families, including the United Service Organizations (USO).
Military veterans and civilians who are interested in franchise
opportunities with Potbelly on military bases or in other regions
around the country can learn more at
https://www.potbelly.com/franchising-why-potbelly.
About PotbellyPotbelly Corporation is a
neighborhood sandwich concept that has been feeding customers’
smiles with warm, toasty sandwiches, signature salads, hand-dipped
shakes and other fresh menu items, customized just the way
customers want them, for more than 40 years. Potbelly promises
Fresh, Fast & Friendly service in an environment that reflects
the local neighborhood. Since opening its first shop in Chicago in
1977, Potbelly has expanded to neighborhoods across the country -
with more than 425 shops in the United States including more than
80 franchised shops in the United States. For more information,
please visit our website at www.potbelly.com.
MEDIA CONTACTPotbellyPR@icrinc.com
FRANCHISE CONTACTRachel.Woods@Potbelly.com
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