PubMatic is First Sell-Side Technology Provider to Offer Powerful Experian Commerce Data in Both the US and UK
06 Novembre 2023 - 11:00AM
PubMatic, (Nasdaq: PUBM), an independent technology company
delivering digital advertising’s supply chain of the future, today
announced a groundbreaking data collaboration with Experian, the
world’s leading global information services company. The
collaboration marks a major milestone in the advertising industry,
as PubMatic becomes the first sell-side technology provider of
Experian marketing data in both the US and UK, providing its
clients with unique household-level commerce media targeting
capabilities.
Experian's syndicated audiences encompass a wealth of
information including consumer demographics, spending models,
property data, and automotive audiences, complemented by the
extensive, cross-channel insights offered by Experian’s Mosaic®
segments. These unique and privacy-centric insights will
revolutionise how media buyers harness data-driven marketing
strategies across commerce media to engage their target
audiences.
Furthermore, this collaboration will allow advertisers to take
advantage of Experian’s consumer data and audience insights across
all of PubMatic’s premium omnichannel inventory including mobile,
web, in-app, and connected TV (CTV). This collaboration marks the
first time this data is available in the programmatic ecosystem at
the household level in the UK, rather than at the postcode
level.
“By integrating Experian's robust commerce data into our
platform, we give our customers an unprecedented competitive edge
by empowering them with a deeper understanding of their target
audiences as well as market-leading targeting capabilities, while
remaining privacy-centric,” said Peter Barry, VP, Addressability
& Commerce Media at PubMatic. “We are looking forward to
working with brands and agencies and helping them to make the most
of this exciting new collaboration and a first for the
industry.”
PubMatic's sell-side targeting capabilities combined with
Experian's comprehensive consumer insights will enable media buyers
to optimise their campaigns, drive higher engagement rates, and
maximise ROI. With access to detailed consumer behaviour insights,
such as shopping preferences and transaction details, advertisers
will be able to refine their marketing strategies and implement
more precise targeting, and more personalised messaging to specific
audiences, via PubMatic’s Connect platform.
“We believe that by integrating with PubMatic we can unlock
tremendous value for media buyers, empowering them to leverage our
consumer insights to accurately and effectively plan and deliver
campaigns that advertisers have long wished for, but seldom found
possible,” said Colin Grieves, Managing Director of Marketing
Services UK&I at Experian. “This collaboration will pave the
way for innovative marketing campaigns that connect with audiences
at a deeper level, driving increased ad relevancy for consumers and
stronger engagement for brands.”
PubMatic and Experian are committed to driving digital
transformation and delivering unparalleled targeting capabilities
to media buyers. This collaboration sets both companies on a path
to shape the future of data-driven advertising and revolutionises
the commerce media landscape.
About PubMatic:
PubMatic (Nasdaq: PUBM) is an independent technology company
maximising customer value by delivering digital advertising’s
supply chain of the future. PubMatic’s sell-side platform empowers
the world’s leading digital content creators across the open
internet to control access to their inventory and increase
monetization by enabling marketers to drive return on investment
and reach addressable audiences across ad formats and devices.
Since 2006, our infrastructure-driven approach has allowed for the
efficient processing and utilisation of data in real-time. By
delivering scalable and flexible programmatic innovation, we
improve outcomes for our customers while championing a vibrant and
transparent digital advertising supply chain.
About Experian:
Experian is the world’s leading global information services
company. During life’s big moments – from buying a home or a car,
to sending a child to college, to growing a business by connecting
with new customers – we empower consumers and our clients to manage
their data with confidence. We help individuals to take financial
control and access financial services, businesses to make smarter
decisions and thrive, lenders to lend more responsibly, and
organisations to prevent identity fraud and crime.
We have 22,000 people operating across 32 countries and every
day we’re investing in new technologies, talented people, and
innovation to help all our clients maximise every opportunity. With
corporate headquarters in Dublin, Ireland, we are listed on the
London Stock Exchange (EXPN) and are a constituent of the FTSE 100
Index.
Learn more at www.experianplc.com or visit our global content
hub at our global news blog for the latest news and insights from
the Group.
Press Contacts:
Broadsheet Communications for PubMatic
USpubmaticteam@broadsheetcomms.com
GingerMay for PubMatic UKpubmatic@gingermay.com
ExperianJordan Takeyamajordan.takeyama@experian.com
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