MADRID, Spain and SOUTHLAKE, Texas, March
5, 2019 /PRNewswire/ -- Barceló Hotel Group, a leading
tourism company in the Spanish market and one of the largest
worldwide, has selected Sabre Hospitality Solutions as
distribution provider and business partner for its hotels
globally.
Under the landmark agreement, Barceló Hotel Group, part of the
larger Barceló Group, will use Sabre SynXis Platform, including
SynXis Central Reservations (CR), for their new distribution
strategy. The group will benefit from the Sabre SynXis Platform's
advanced technology to update its operations and grow its footprint
globally, while securing an effective, future-ready channel
strategy that will help maximize revenue of both direct and
indirect channels.
Sabre and Barceló Hotel Group will also work together to
streamline the traditionally manual tour operations reservation
process by introducing an industry-first automation process within
SynXis Tour Manager. Announced in mid-2018, the solution connects
hundreds of tour operators for distribution through the SynXis
Platform, allowing hoteliers to manage their allotments, inventory
and rates in real time for the leisure and tour operator
segment.
Additionally, Sabre's full range of digital and analytical
services are among the solutions Barceló Hotel Group can use to
identify opportunities for revenue and guest experience
improvements, thanks to actionable insights.
"Our objective is to continue to grow Barceló Hotel Group in
Europe, Middle East and Africa as well as in the Americas, and Sabre's
innovative technology will help us achieve this," said Raúl
González, CEO of Barceló Hotel Group for Europe, Middle
East and Africa. "Sabre
invests significantly in its technology and is able to scale
quickly to meet the needs of a growing business. It also
demonstrates a deep understanding of local needs while having a
global reach, making it the right partner for us."
With its SynXis Central Reservations, SynXis Booking Engine and
SynXis Tour Manager solutions, Sabre will support Barceló Hotel
Group's growth by helping capture more bookings, leveraging the
power of GDS and other third-party distribution channels via the
Sabre travel marketplace, as well as through direct channels.
"The fragmented nature of today's hospitality industry creates a
complex distribution landscape and presents unique challenges that
hoteliers must overcome to maximize revenue," said Richard Wiegmann, managing director and CCO for
Europe, Middle East and Africa at Sabre Hospitality Solutions. "We
look forward to collaborating with Barceló Hotel Group to develop
and improve new functionalities that will help grow their revenue
and bookings across every channel – from OTAs and tour operators to
GDS and direct distribution – across all markets."
Prior to confirming the agreement, Barceló Hotel Group requested
an evaluation of potential providers by everis, a third-party NTT
DATA company. After rigorous research regarding functionality,
technology, strategic approach and cost, the everis tourism digital
distribution team confirmed Sabre as the best qualified solution to
meet current and future hospitality business needs while aligning
with Barceló Hotel Group's strategic plan and goals.
SynXis Central Reservations provides distribution of rates and
inventory through online and offline distribution channels;
connectivity to global distribution systems, online travel agents,
website and mobile booking engines; and seamless integration of
critical property, revenue management, loyalty and content systems,
providing holistic views of hotel guests and revenue. It is powered
by the SynXis Platform, an open-architecture platform that
integrates critical hospitality systems to optimize distribution,
operations, retailing and guest experience.
Sabre Hospitality Solutions currently has more than 40,000
properties leveraging its SynXis technology to power distribution,
reservations, property management, retailing and guest experience
solutions.
About Barceló Hotel Group
Barceló Hotel Group, the
hotel division of the Barceló Group, is the second-largest hotel
chain in Spain and the 29th
largest in the world. It currently has more than 251 4- and 5-star
urban and holiday hotels, and more than 55,000 rooms, distributed
in 22 countries and marketed under four brands: Royal Hideaway
Luxury Hotels, Barceló Hotels and Resorts, Occidental Hotels and
Resorts, and Allegro Hotels. For more information, visit
barcelogrupo.com.
About Sabre Corporation
Sabre Corporation is the
leading technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than US$120 billion of global travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
SABR-F
Media contacts:
Barceló Hotel Group
Álvaro Pacheco
Director of Communications
comunicacion@barcelo.com
+34 971 771 700
Sabre Corporation
Marta
Dall'Arche
Sabre Hospitality Solutions
marta.dallarche@sabre.com
+39 348 25 62 966
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SOURCE Sabre Corporation