SOUTHLAKE, Texas, June 27, 2019 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading technology provider to
the global travel industry, announces the release of Sabre Content
Services for Lodging. This new solution will power agency and
corporate booking tools, integrating traditional GDS content from
hoteliers alongside content from Booking.com, Bedsonline, and
Expedia Partner Solutions, making it easier for agents to find the
perfect property and rate for their traveler. Travel buyers can
shop and book over one million property options from multiple
sources in a single screen.
Solving for growing buyer demand and content fragmentation,
Sabre Content Services for Lodging provides access to more
options and a more consistent shopping experience to include the
way content is displayed at the room and rate level. Sabre's
API-driven solution will deliver more efficiency and revenue with
increased lodging choice, as well as improved capabilities to
better manage preferred content. Travel agencies have full
flexibility to choose the aggregator content they would like to
access.
"We looked at the pain points and needs of customers on both
sides of the network – the 'demand' side including TMCs, leisure
agencies and corporations and the 'supply' side including hoteliers
and lodging aggregators. Then we challenged ourselves to see how –
given our unique positioning – we could help move the industry
forward," said Traci Mercer, senior
vice president of lodging, ground and sea for Sabre Travel Network.
"The solution that we've developed to this long-standing and
complex challenge will revolutionize the way travel agents shop and
book hotel content – making it easier and simpler for them to
provide the best experience for travelers."
To ensure Sabre's solution would truly meet the needs of
customers, the company formed a partner advisory board to get
iterative feedback while building out Content Services for Lodging.
Lodging Advisory Board member Jane
Bleddyn from Altour said, "What (Sabre) is releasing is
better than what you painted as your vision; I think it is great
and very much needed."
Sabre is normalizing and structuring the shopping response,
making it easier for agents to comparison shop lodging options -
something the industry has struggled with. In a usability
study, Sabre found that product normalization helped agents reach a
booking decision 30 percent faster. Another key benefit is that all
bookings, even those through an aggregator, will be active GDS
segments, making it easier for travel agents to service
bookings.
The new API capabilities will soon be incorporated across all
Sabre points of sale including Sabre Red 360 and GetThere.
Additional API enhancements will be added to Content Services for
Lodging into 2020.
About Sabre Corporation
Sabre Corporation is the leading technology provider to the global
travel industry. Sabre's software, data, mobile and distribution
solutions are used by hundreds of airlines and thousands of hotel
properties to manage critical operations, including passenger and
guest reservations, revenue management, flight, network and crew
management. Sabre also operates a leading global travel
marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
SABR-F
Media Contact:
Heidi Castle
Heidi.castle@sabre.com
214-681-8169
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SOURCE Sabre Corporation