SOUTHLAKE, Texas and
OSLO, Norway, March 3, 2021 /PRNewswire/ -- Berg-Hansen,
the largest travel management company (TMC) in the Nordics, has
signed a multi-year deal with Sabre Corporation (NASDAQ:
SABR), the leading software and technology company that powers the
global travel industry. The agreement marks a new chapter in
Berg-Hansen's strategy, which continually focuses on delivering
enhanced traveler experience to the Nordic market.
"We need a technology partner to help us build technology for
our future growth in the Nordics," said Per
Arne Villadsen, CEO at Berg-Hansen. "Through Sabre,
we're now able to leverage the latest technology to create
compelling shopping experiences for our customers – and our agents
have access to the broadest reach of travelers. Alongside
this, we're making long-term investments in technology to support
our future growth."
Berg-Hansen will use Sabre's industry-leading technology to
boost its revenue and make sure travelers will get access to all
prices and products available. One key focus will be on Sabre's
Native APIs, which support open-platform development. This
technology will enable the TMC to create its own platform and build
an application that connects to the Sabre Red 360 agency
desktop. This will empower Berg-Hansen to handle bookings
from multiple sources.
"Agencies like Berg-Hansen are looking to secure a competitive
edge," said Salman Syed, vice
president – EMEA for Sabre Travel Solutions. "They need to stay
agile as the global situation develops – and they recognize the
role advanced technology can play in their success. Many are
therefore choosing a partner like Sabre that can demonstrate
increased innovation in technological development; we acted fast
amid the pandemic to accelerate our technology investment and
ensure we have the financial strength to position agencies for
long-term success well beyond the crisis."
Sabre, which has been steadily winning business throughout the
pandemic, is working towards its long-term vision of creating a new
marketplace for personalized travel. The technology company
has already invested in artificial intelligence (AI) and machine
learning (ML) capabilities, which will be successively rolled out
through its suite of technology this year.
About Sabre Corporation
Sabre Corporation is the
leading technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than US$120 billion of global travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
About Berg-Hansen
Berg-Hansen was established in 1875
and is today one of Norway's
largest travel agency chains. We are a Norwegian-owned full-service
agency that delivers all types of travel services from private
travel to business travel, conferences, events and company trips.
Our strength is the ability to combine technology with knowledge of
the tourism market.
SABR-F
Media Contact:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
sabrenews@sabre.com
Investors
Kevin
Crissey
kevin.crissey@sabre.com
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation