LAS VEGAS, Jan. 6, 2011 /PRNewswire/ -- CES 2011 -- Sonic
Solutions®, (Nasdaq: SNIC) today announced the availability of the
MainConcept® OpenCL H.264/AVC encoder SDK optimized for the
immensely popular ATI FirePro™ professional graphics and AMD
Radeon™ graphics from AMD (NYSE: AMD). Widely recognized as
the world leader in codec development, MainConcept's new SDK
dramatically improves H.264/AVC HD video encoding times by
efficiently harnessing the OpenCL standard. As the most widely-used
format for delivering rich multimedia content, H.264/AVC is broadly
deployed in the consumer and broadcast space for over-the-air
digital transmission and streaming, as well as online premium
content movie download services such as RoxioNow™. Licensees of the
new MainConcept SDK can be significantly more efficient than
competitors in bringing the best video content to market.
"The explosion of HD video content across both professional and
consumer mediums has presented new challenges for the development
community. Sonic, with the support of AMD, has taken a
significant step forward in addressing these challenges with the
introduction of the MainConcept OpenCL H.264/AVC Encoder SDK," said
Janet Matsuda, general manager of
Professional Graphics for AMD. "OpenCL continues to gain momentum.
With the introduction of tools that enable developers to leverage
this programming environment for popular video and audio codecs,
professionals and consumers benefit from accelerated performance as
well as the investment protection from working with an open
standard."
The MainConcept OpenCL H.264/AVC encoder SDK contains a
high-level Windows® library as well as a DirectShow filter for easy
integration into a variety of creative, broadcast, and professional
applications. Along with offering access to a beta version from the
MainConcept licensee portal, MainConcept technical teams are
working with a number of early adopters to enable even faster
optimized integration.
"Of course, access to optimized technology is vital, but also
key is the technical expertise and support that enables our
business partners to realize product and deployment goals as
quickly as possible," said Muzaffer Beygirci, Managing Director of
MainConcept. "AMD understands this is imperative, and we are
delighted to be working with them to offer our customers the most
efficient H.264 implementation possible, based on the OpenCL
standard. With our new OpenCL H.264/AVC encoding SDK, our customers
can expect to gain a significant increase in stream creation
efficiency, along with the mastering quality video image for which
MainConcept H.264 is well known."
MainConcept products and technologies are part of Sonic's
Professional Technology Division, the world's leading developer of
core video codec SDKs, APIs, and software applications that enable
the creation, distribution, and enjoyment of digital media across
the entire digital media value chain.
About Sonic Solutions
Sonic Solutions® (NASDAQ: SNIC) enables digital media from
Hollywood to home. For more than
two decades, Sonic products, service, and technology brands,
including Roxio®, RoxioNow™, DivX®, and MainConcept®, have fueled
home entertainment, powered rich digital media functionality on a
range of platforms for a variety of partners, and inspired unique
personal media experiences for hundreds of millions of consumers.
Sonic technologies are now combining to deliver a universal
platform for Hollywood Studios, retailers, consumer electronics
manufacturers, and PC OEMs that provides consumers instant access
to premium entertainment from virtually anywhere. Sonic Solutions
is headquartered in Marin County,
California. Learn more at www.sonic.com.
Forward Looking Statements
This release may contain forward looking statements that are
based upon current expectations, including the launch,
distribution, and market acceptance of OpenCL H.264/AVC encoder
SDK. Actual results could differ materially from those projected in
the forward looking statements as a result of various risks and
uncertainties, including those discussed in Sonic Solutions' annual
and quarterly reports on file with the Securities and Exchange
Commission. This press release should be read in conjunction with
Sonic Solutions' most recent annual report on Form 10-K, Form 10-Q
and other reports on file with the Securities and Exchange
Commission, which contain a more detailed discussion of the
Company's business including risks and uncertainties that may
affect future results. Sonic Solutions does not undertake to update
any forward looking statements.
Sonic Solutions, the Sonic logo, Roxio, RoxioNow, DivX,
MainConcept, and Hollywood to Home
are trademarks or registered trademarks owned by Sonic Solutions in
the United States and/or other
countries. All other company or product names are trademarks of
their respective owners and, in some cases, are used by Sonic
Solutions under license. Specifications, pricing and delivery
schedules are subject to change without notice.
SOURCE Sonic Solutions