Mobilink Bank Wins GLOMO Award for Invisible Heirs Campaign
06 Mars 2025 - 9:00AM
Barcelona and Islamabad, March 06,
2025: VEON Ltd. (Nasdaq: VEON), a global digital operator,
proudly announces that its subsidiary, Mobilink Microfinance Bank,
has been awarded the ‘CMO Marketing Campaign’ Award at the GSMA
Global Mobile (GLOMO) Awards during Mobile World Congress 2025. The
award recognizes Mobilink Bank’s Invisible Heirs campaign, which
addresses the systemic issue of women being denied their rightful
inheritance and empowers them with tools to claim what is lawfully
theirs.
The Invisible Heirs campaign aims to tackle
gender-based financial inequality in Pakistan. At its core is an
inheritance calculator, integrated into Mobilink Bank’s Dost mobile
app, which allows women to easily calculate their rightful share of
inheritance. The campaign also featured a powerful video narrative
that highlighted the emotional and societal challenges women face
in securing their inheritance, sparking a nationwide conversation
and inspiring action.
Aamir Ibrahim, CEO Jazz, Chairman Mobilink
Microfinance Bank and Group Executive Committee Member of VEON,
remarked: “This award is a testament to our unwavering commitment
to driving meaningful societal change through innovation. The
Invisible Heirs campaign not only shines a light on a deeply rooted
issue but also provides a tangible solution that empowers women to
take control of their financial futures. This recognition
underscores VEON’s mission to create transformative digital
services that uplift communities and foster equality.”
Haaris Mahmood Chaudhary, President & CEO of
Mobilink Microfinance Bank, celebrated the GLOMO Award win for the
Invisible Heirs campaign, calling it a bold step toward breaking
barriers to women’s financial independence. He emphasized,
"Equipping women to claim their rightful inheritance is not just
about changing lives but reshaping gender equality in Pakistan. As
a future-ready institution, this recognition reinforces the bank’s
commitment to innovation, driving lasting impact, and raising
awareness to empower women with the knowledge and confidence to
secure their financial rights."
This victory marks another milestone in VEON’s
legacy of success at the GLOMO Awards. In 2024, VEON’s Ukrainian
digital operator Kyivstar won the ‘Best Mobile Innovation
Supporting Emergency or Humanitarian Situations’ award for its
Network Resilience Project. Mobilink Bank has also previously been
recognized for its Invisible Heirs campaign with the ‘Digital
Nations Video Creativity Award’ at GSMA’s M360 Asia-Pacific event
in 2024.
JazzCash, Pakistan’s largest fintech with nearly
20 million monthly active users, was also shortlisted for the GLOMO
Awards this year in the ‘Best Fintech Innovation’ category for its
pioneering Tap Pay for Business feature.
About VEONVEON is a digital
operator that provides connectivity and digital services to nearly
160 million customers. Operating across six countries that are home
to more than 7% of the world’s population, VEON is transforming
lives through technology-driven services that empower individuals
and drive economic growth. VEON is listed on NASDAQ and
headquartered in Dubai. For more information visit:
www.veon.com.
About Mobilink Microfinance
BankMobilink Microfinance Bank is Pakistan’s leading
digital microfinance institution, committed to promoting financial
inclusion and digital transformation. The bank was recently awarded
the ‘Best Microfinance Bank’ title at the Pakistan Banking Awards
2024, showcasing it's committing to financial empowerment of the
masses across Pakistan. The Bank operates with a network of 114
branches. https://mobilinkbank.com/
Contact Information
Hande AsikGroup Director of Strategy and
Communicationspr@veon.com
VEON (NASDAQ:VEON)
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