PokerStars Inks World Poker Tour® TV Sponsorship Deal as Season VII Rolls out Internationally
07 Mai 2009 - 6:00AM
Business Wire
WPT Enterprises, Inc. (NASDAQ: WPTE), creator of the World Poker
Tour� (WPT), and PokerStars, the world's largest poker company,
today signed the first international television sponsorship deal
for WPT Season VII, securing exclusive gaming sponsorship of
selected broadcasts in Europe and the Americas.
Specifically, PokerStars receives title sponsorship, exclusive
in-show educational or gaming site and brand integration in all WPT
Season VII �original� episodes (featuring commentary by Mike Sexton
and Vince Van Patten) airing in Canada, Germany, Italy and
Netherlands.
Additionally, PokerStars and WPTE will collaborate to create
�localized� Spanish/Portuguese-language programs featuring native
commentators for specific territories in Latin America. To date,
WPT has successfully aired localized productions for previous
seasons in France, UK, Philippines, South Korea and Macedonia.
�TV sponsorship is an important part of our business, so having
the biggest company in the poker industry jump on board is an
exciting way to start international distribution of Season VII,�
said Steve Lipscomb, Founder and CEO. �We look forward to working
with PokerStars as we roll out the latest WPT programming to fans
in these territories.�
About WPT
WPT Enterprises, Inc. (Nasdaq: WPTE) is one of the most
recognized names in internationally televised gaming and
entertainment with brand presence in land-based tournaments,
television, online and mobile. WPTE has lead innovation in the
sport of poker since 2002, when it ignited the global poker boom
with the creation of the World Poker Tour� (WPT) television show.
Based on a series of high stakes poker tournaments, WPT is now
broadcast globally and premiered its all-new seventh season on Fox
Sports Net�s national sports network in the United States in
January of this year. WPTE also participates in strategic brand
license, partnership and sponsorship opportunities. For more
information, visit www.worldpokertour.com. (WPTEG)
Wpt Enterprises (NASDAQ:WPTE)
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