AEO Inc. Establishes the Aerie Real Foundation, Building on Aerie’s Long History of Supporting Causes and Organizations that Promote Women’s Confidence, Inclusivity and Sustainability
11 Octobre 2022 - 3:00PM
Business Wire
- Foundation awards its first grant, of $100,000, to the National
Eating Disorders Association (NEDA) as the title sponsor of its
Campus Warriors program
- Aerie also partners with mental fitness platform Wondermind to
build confidence and promote mental well-being among the Aerie and
Wondermind communities
Building on Aerie’s strong history of supporting causes that
are important to its customers and communities, and in celebration
of International Day of the Girl, American Eagle Outfitters,
Inc. (NYSE: AEO) and Aerie today announce the launch of the Aerie
Real Foundation. The foundation’s mission is to build confidence in
women, foster an inclusive community and protect our planet to make
the world a better place for all. By formalizing Aerie’s
philanthropic efforts and expanding on the brand’s decades-long
history of donating to national nonprofit organizations, the Aerie
Real Foundation is investing in making the world a more positive
place by providing grants for regional programs and offering
educational opportunities to bring local communities together.
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The Aerie Real Foundation (Credit: AEO
Inc.)
“We’re thrilled to launch the Aerie Real Foundation, galvanizing
our long-standing philanthropic initiatives as we continue the
evolution of AerieREAL - a body confidence movement nearly 10 years
in the making that encourages women to love their real selves,”
said Jennifer Foyle, President, Executive Creative Director, AE
and Aerie. “Aerie is built on the power of positivity,
confidence and inclusivity, and we are incredibly excited to
further our mission by providing organizations with the resources
they need to make a lasting impact in their communities. The Aerie
Real Foundation formalizes how we give back to, and inspire, people
everywhere to help us leave this world a better place for our
children and future generations.”
How the Aerie Real Foundation Is Giving Back to its Customers
and Communities
- The National Eating Disorders Association (NEDA) is a
long-established partner of Aerie and will be the first recipient
of an Aerie Real Change Signature Grant, receiving $100,000 to fund
its Campus Warriors program on more than 70 college campuses across
the country during the 2022–2023 school year. Support from the
Aerie Real Foundation will assist the program in enhancing the Body
Project Experience initiative by providing training for warriors to
facilitate these life-changing workshops on their campuses.
- Two additional $100,000 grantees will be announced for holiday
2022 and spring 2023.
- Starting November 2 through November 13, Aerie will donate $2
for every transaction made using an Aerie credit card to the Aerie
Real Foundation, up to $100,000.
- In an effort to make a huge impact in local communities, the
Aerie Real Foundation will soon begin issuing Aerie Real Change
Community Grants of up to $10,000 each to grassroots programs whose
missions align with the foundation’s pillars: confidence, inclusion
and sustainability. Nonprofits can visit
www.aerierealfoundation.org to apply for a grant.
- Aerie is also partnering with Wondermind, a new mental fitness
platform, to build confidence and mental well-being among members
of both the Aerie and Wondermind communities. Today, in celebration
of International Day of the Girl, the two organizations are hosting
a “REAL Talk” event at the Aerie Soho store in New York City, where
Wondermind Co-Founder and Co-CEO Daniella Pierson will interview a
panel of influential women. The Aerie x Wondermind partnership will
also see the creation of a content series called “Mind, Body, REAL
Talk” that will include newsletters, interviews with featured
guests, such as gold medal gymnast and Aerie partner Aly Raisman,
and mental health tools and resources.
The launch of the Aerie Real Foundation follows the recent
release of AEO’s Building a Better World ESG report detailing the
company’s achievements and ongoing commitments across its Planet,
People and Practices initiatives. Since 2012, AEO and its customers
have donated more than $46 million to charitable organizations
championing mental health, youth empowerment, education and the
environment.
About Aerie
Aerie is a lifestyle brand that offers the comfiest intimates,
apparel, swim, and accessories made to wear in and out. Aerie’s
sub-brand, OFFLINE by Aerie, offers activewear made for REAL life
movement. #AerieREAL inspires all people to love their real selves
and celebrates its community by advocating for power, positivity,
and no retouching. Let the Real You Shine®. Visit www.aerie.com to
learn more.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories and personal care products at affordable prices under
its American Eagle® and Aerie® brands. Our purpose is to show the
world that there’s REAL power in the optimism of youth. The company
operates stores in the United States, Canada, Mexico, and Hong
Kong, and ships to 81 countries worldwide through its websites.
American Eagle and Aerie merchandise also is available at more than
270 international locations operated by licensees in 25 countries.
In 2022, AEO released its first annual Building a Better World ESG
report, which outlines two decades of ESG achievements through the
company’s Planet, People and Practices initiatives.
For more information, please visit www.aeo-inc.com.
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Olivia Messina 412-432-3300 LineMedia@ae.com
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