Xzibit Teams With Cingular, Sony Ericsson and Sony Urban Music to Announce Hip Hop SupaStar Finalists and Embark on 10-City Tour
18 Février 2005 - 3:33PM
PR Newswire (US)
Xzibit Teams With Cingular, Sony Ericsson and Sony Urban Music to
Announce Hip Hop SupaStar Finalists and Embark on 10-City Tour Now
Wireless Users Can Use their Phones to Vote and Determine Who Will
be Crowned the Next Hip Hop SupaStar ATLANTA, Feb. 18 /PRNewswire/
-- With the curtain closed on the entry phase of the Hip Hop
SupaStar contest, Cingular Wireless, Sony Ericsson and SONY Urban
Music are pleased to announce the selection of 10 finalists for the
unique, national program designed to find the next star of Hip Hop.
Hip Hop artist, Xzibit, who kicks off his 10-city tour next month,
joins the three companies to encourage all wireless users --
regardless of carrier -- to use their phones to "text the vote" and
determine the next Hip Hop SupaStar. Cingular, Sony Ericsson and
SONY Urban Music kicked off the Hip Hop SupaStar contest in January
with an invitation for undiscovered artists to submit an original
song to put them in the running to become the next Hip Hop
SupaStar. From the scores of applications received, SONY Urban
Music executives selected 10 finalists and created ringtones based
on their original songs, allowing wireless customers across the
nation to listen and vote for their favorite artist. Voting for the
next Hip Hop SupaStar kicked off this week and will last through
April 10th. Unlike traditional voting contests that incorporate a
text messaging component into their overall voting platform,
Cingular has introduced a contest where the only means of voting
and determining the winner is via text messaging -- text SUPA to
HSTAR (47827). There's no limit to the number of times wireless
customers can vote from their phone. "Now, for the first time,
wireless customers exclusively will be able to choose the next big
thing in Hip Hop," said Jim Ryan, vice president, consumer data
services, Cingular Wireless. "With programs like Hip Hop SupaStar,
we are leveraging the vast power of wireless text messaging to give
people a real voice and a real choice. That's the beauty and
tremendous potential behind wireless technology-anytime, anywhere
interactive access to the people and the events that matter most."
Musical compositions from each of the finalists' original songs
have been converted into ringtones and are available to listen to
and download at http://www.hiphopsupastar.com/ and, for Cingular
customers, via the Cingular MEdia Mall directly from their handset.
The cost for downloading the Hip Hop SupaStar ringtones is $2.49
per ringtone. The mass-culture phenomenon of cell phone ringtones
and text messaging has grown into a $4 billion dollar industry with
42 percent of that revenue generated from the 15 - 25 year old
demographic. With Hip Hop leading the pack in the custom ringtone
industry, the collaboration with Hip Hop SupaStar and Xzibit makes
perfect sense. "It's exciting to be a part of an innovative program
that links technology and entertainment so seamlessly," said
Frances Britchford, vice president of marketing for Sony Ericsson.
"We are proud to join with Cingular and host Xzibit on a nationwide
tour where consumers can experience the ultimate in Hip Hop, as
well as mobile technology at its finest." "We continue to be
excited about the positive impact that the convergence of music and
wireless devices brings to our industry," said J.J. Rosen, General
Manager, Digital Music Products, SONY BMG MUSIC ENTERTAINMENT, who
works with the company's U.S. labels to develop digital music
offerings. Mr. Rosen continued, "In 2004, we led the industry in
music personalization products, like ringtones, voicetones, and
screensavers. Hip Hop SupaStar is the pivotal event that will help
move mobile music beyond personalization and towards entertainment.
Combining the broad reach of the mobile platform with consumer
input is an incredible opportunity for a major music company like
ours to help find talent that resonates with our audience." Meet
the Finalists Which one of these 10 finalists will be the next Hip
Hop SupaStar? - Sole Profit - Visalia, CA - Kendrala Watkins -
Oakpark, MI - Nicholas Seward - Dayton, OH - OL' Green Eyes -
Tempe, AZ - Swann Notty - Pawtucket, RI - Ty Henderson -
Huntsville, AL - Dre Yung - Madison, WI - Banky Wellington - Bronx,
NY - Texacal - Beverly Hills, CA - Crisis - Providence, RI Taking
it on Tour During the tour, where Xzibit will perform songs from
his latest album, Weapons of Mass Destruction, consumers will have
the opportunity to try out the Sony Ericsson Z500a by visiting the
Hip Hop SupaStar car kiosk. Concert- goers also will have the
opportunity to take part in a three-minute interactive experience,
during which they will listen to the top ten finalists' ringtones
and cast their vote. Available at Cingular stores nationwide, the
Z500a is offered with a limited-edition Hip Hop SupaStar
faceplates, available with a mail-in rebate, and a downloadable
ringtone card. Xzibit's 10-city tour includes the following
markets: - San Francisco at the Fillmore (3/18) - Los Angeles at
the House of Blues (3/20) - San Diego at 4th and B (3/21) - Houston
at Numbers (3/24) - New Orleans at the House of Blues (3/25) -
Atlanta at the Roxy (3/26) - Miami at The Mansion (3/28) -
Washington DC at Dream (4/1) - Detroit at St. Andrews Hall (4/2) -
Chicago at the House Of Blues (4/4) Visit
http://www.hiphopsupastar.com/ to hear excerpts from the finalists,
get more information on voting, download the latest Hip Hop
SupaStar ringtones, sign-up for Hip Hop SupaStar alerts and
purchase Xzibit concert tickets. Also find out how your vote counts
as an entry for the Hip Hop SupaStar Flyaway sweepstakes. The Hip
Hop SupaStar winner will be announced in mid-April. About Xzibit
Xzibit is currently the host of MTV's "Pimp My Ride" and a
best-selling Hip Hop artist. Xzibit has released five albums,
including the #1 chart topper, Man vs. Machine, and his latest
album, Weapons of Mass Destruction, is in stores now. Having
already been on two of the most legendary Hip-Hop tours of the past
few years, Up in Smoke and Anger Management, Xzibit is set to
headline the blazin' hot Hip Hop SupaStar tour. About Cingular
Wireless Cingular Wireless is the largest wireless carrier in the
United States, serving more than 49 million customers. Cingular, a
joint venture between SBC Communications Inc. (NYSE:SBC) and
BellSouth Corporation (NYSE:BLS), has the largest digital voice and
data network in the nation and the largest mobile- to-mobile
community of any national wireless carrier. Cingular is the only
U.S. wireless carrier to offer Rollover(SM), the wireless plan that
lets customers keep their unused monthly minutes. Details of the
company are available at http://www.cingular.com/ . Get Cingular
Wireless press releases e-mailed to you automatically. Sign up at
http://www.cingular.com/newsroom . About Sony Ericsson Sony
Ericsson Mobile Communications and its affiliated companies serve
the global communications market with innovative and feature-rich
mobile phones, accessories, PC-cards and M2M solutions. Established
as a joint venture by Ericsson and Sony in 2001, with head quarters
in London, the company employs 5,000 people worldwide, including
R&D sites in Europe, Japan, China and America. For more
information, please visit http://www.sonyericsson.com/ . About SONY
BMG MUSIC ENTERTAINMENT SONY BMG MUSIC ENTERTAINMENT is a global
recorded music joint venture with a roster of current artists that
includes a broad array of both local artists and international
superstars, as well as a vast catalog that comprises some of the
most important recordings in history. SONY BMG MUSIC ENTERTAINMENT
is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation
of America. DATASOURCE: Cingular Wireless; Sony Ericsson; SONY
Urban Music CONTACT: Media, Kendra Bracken of Fleishman-Hillard for
Cingular Wireless, +1-212-453-2127, or ; or Christine Danuser of
GolinHarris for Sony Ericsson, +1-972-308-9125, or ; or Edwin
Banacia of Columbia Records - Sony BMG Music Entertainment,
+1-212-833-5072, or Web site: http://www.cingular.com/
http://www.cingular.com/newsroom http://www.hiphopsupastar.com/
http://www.sonyericsson.com/
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