Florida Marlins Superstar Miguel Cabrera to Sign Autographs at Cingular Wireless Store in Pembroke Pines Mall
14 Juin 2006 - 5:18PM
PR Newswire (US)
Appearance Part of a Cingular Sports Marketing Campaign to Target
Hispanic Community BOCA RATON, Fla., June 14 /PRNewswire/ --
Florida Marlins fans will get the chance to meet Miguel Cabrera -
the youngest player in Major League history to belt back-to-back 30
homer seasons - up close and personal when he visits the Cingular
Wireless store at the Pembroke Pines Mall from 12:00 p.m. - 1:00
p.m. on Saturday, June 17, 2006. The celebrity appearance is part
of a Cingular sports marketing partnership with the Florida Marlins
and Cabrera to target the large and growing Hispanic population in
South Florida. "The Hispanic market is one of the fastest growing
in the U.S. and is extremely attractive to wireless providers, not
just in terms of growing population but also in terms of usage,"
said Rich Guidotti, vice-president and general manager for the
Cingular South Florida market. Cabrera also stars in two Cingular
commercials. One promotes a limited time only offer during which
new subscribers who sign a two-year contract receive a Marlins gift
basket, complete with a hat, shirt, souvenir program, two terrace
box tickets, and a baseball stamped with Miguel Cabrera's signature
and the Florida Marlins logo. The other Cabrera commercial, which
airs at the beginning of each televised Marlins game, urges
Cingular Wireless customers to participate in the "Cingular Final
Run of the Game" by texting the name of the player who they think
will score the final run of the game. Other Spanish-speaking
celebrities with whom Cingular has partnered to reach the South
Florida Hispanic community include Lili Estefan, Raul de Molina and
Fernando Fiore. About Cingular Wireless Cingular Wireless is the
largest wireless carrier in the United States, serving 55.8 million
customers. Cingular, a joint venture between AT&T Inc. (NYSE:T)
and BellSouth Corporation (NYSE:BLS), has the largest digital voice
and data network in the nation -- the ALLOVER(TM) network -- and
the largest mobile-to-mobile community of any national wireless
carrier. Cingular is a leader in third generation wireless
technology. Its 3G network is the first widely available service in
the world to use HSDPA (High Speed Downlink Packet Access)
technology. Cingular is the only U.S. wireless carrier to offer
Rollover(R), the wireless plan that lets customers keep their
unused monthly minutes. Details of the company are available at
http://www.cingular.com/. Get Cingular Wireless press releases
emailed to you automatically. Sign up at
http://cingular.mediaroom.com/ . DATASOURCE: Cingular Wireless
CONTACT: Kelly Layne Starling of Cingular Wireless,
+1-561-775-4259, or Mobile, +1-561-301-1414 Web site:
http://www.cingular.com/ http://cingular.mediaroom.com/
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