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Cingular Sets New Standard in Customer Service With Cingular Service Summary Personalized Profile Simplifies New Customer Experience DALLAS, April 22 /PRNewswire/ -- Cingular Wireless has announced a major customer service initiative designed to provide customers with a simple, personalized summary of their service plan within minutes of signing up for service. The Cingular Service Summary gives new customers easy-to-understand information about their service plan, a simulated first bill with estimated charges, an example of an ongoing bill, color-coded coverage maps specific to the calling plan, and other details about the terms of service. The service is rolling out in company-owned stores throughout North, East and West Texas, and will be available in exclusive agent locations later this summer. The Cingular Service Summary represents one of several initiatives the company is introducing throughout the year to improve the customer experience. At the time of new service activation, Cingular customers will receive their personalized Cingular Service Summary. This one document provides customers with a quick, easy-to-understand explanation of their new wireless service, giving them the information to effectively and conveniently manage their account. "The first step for our Cingular sales associates is to assist customers with finding and selecting a phone and wireless service plan that fits their unique needs," said Steve Schoonmaker, vice president and general manager for Cingular Wireless in North, East and West Texas. "The next step is to ensure our customers understand the particulars about their calling plan and know how to use all of the features. Our Cingular Service Summary gives customers information in a simple format customized just for them -- so they can enjoy all the benefits of being mobile." Each Cingular Service Summary contains customer-specific information, including: * My Info: Contains the customer's wireless phone number; account number; activation date; terms of service; activation charge; deposit requirement; monthly service charge; billing cycle; regular minutes; additional minute charge; and bonus minutes (if applicable). * My Phone: Includes cost information on the wireless phone purchased. * Plan Details: Lists all features included or purchased in a customer's plan, such as Rollover(SM) minutes; text messaging; call forwarding; call waiting; caller ID; three-way calling; basic voice mail; and detailed billing. * My Calling Area: Includes a color-coded coverage map specific for each customer's plan and home-calling area. * Manage My Account: Provides information for customers on how to log on to http://www.cingular.com/ to find out details of their calling plan, account balances and even how to change their rate plan. Customers can also pay their bills online and sign up for Auto-Pay. Additionally, the Cingular Service Summary includes general information, such as costs/fees associated with 411 calls, text messaging use and early termination; explanations of Rollover(SM) Minutes, Caller ID, and detailed billing; description of services such as Auto Pay; instructions for setting up voice mail; and a "first bill estimator." Each Cingular Service Summary contains the contact information of the Cingular sales associates who assisted them, as well as Cingular's toll-free customer service number (1-866-CINGULAR) and Web address ( http://www.cingular.com/ ), so customers can receive additional information about their account, 24 hours a day. Subscribers also can dial 611 from their Cingular phone to be connected with a customer service representative. Customers who sign up for Cingular service on the telephone, via http://www.cingular.com/ or through national retail and non-exclusive agents, will have the information mailed to them. Customers can also get a copy of the document e-mailed to them. And beginning May 22 customers will also have the ability to view their Cingular Service Summary on http://www.cingular.com/ . The Cingular Service Summary is part of Cingular's ongoing commitment to deliver the best wireless experience possible for customers. Throughout the year, Cingular will roll out a number of new initiatives that support its commitment to improving the customer experience at all points of contact. For more information about Cingular, please contact 800-CINGULAR or visit http://www.cingular.com/ . ABOUT CINGULAR WIRELESS Cingular Wireless, a joint venture between SBC Communications (NYSE:SBC) and BellSouth (NYSE:BLS), serves more than 25 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Cingular has launched the world's first commercial deployment of wireless services using Enhanced Data rates for GSM Evolution (EDGE) technology. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services through its GPRS, EDGE and Mobitex packet data networks. Details of the company are available at http://www.cingular.com/ . DATASOURCE: Cingular Wireless CONTACT: Frank Merriman of Cingular Wireless, +1-972-774-4802, or Web site: http://www.cingular.com/

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