The collaboration includes custom
ranch-inspired pieces created by MELKE designer, Emma Gage
OAKLAND,
Calif., Feb. 4, 2025 /PRNewswire/ -- Today,
the makers of Hidden Valley® Ranch announced its first-ever luxury
fashion collaboration with American fashion designer Emma Gage of MELKE. The partnership hits the
runways during New York Fashion Week, debuting custom, Hidden
Valley Ranch-inspired pieces as part of MELKE's Fall/Winter 2025
line.
Spearheaded by designer and life-long ranch lover Emma Gage, the collab brings together two brands
that like to think outside of the box. Gage tapped her Midwestern
roots and love for potlucks and supper clubs as inspiration for the
unique collaboration, intertwining MELKE's bold, nostalgic
storytelling with the fun and flavorful Hidden Valley Ranch
aesthetic that fans know and love.
"Hidden Valley Ranch has long been a staple in my house – both
in my home state of Minnesota and
now New York – and I've loved
watching the brand modernize into a cultural icon that synchronizes
seamlessly with the essence of my brand." said Emma Gage, Founder and Designer of MELKE.
"Infusing facets of ranch as part of my Fall 2025 collection
inspired by food and flavor of the Midwest was a must, and I'm
thrilled Hidden Valley could be a part of it."
The Hidden Valley Ranch x MELKE collaboration includes five
made-to-last, collectible pieces consisting of two cardigans, a
knit vest, a blouse and a pair of pants. Gage reinterpreted both
the iconic Hidden Valley Ranch bottle to create vibrant geometric
patterns and the brand's seasoning packet for a whimsically
artistic twist on family recipe nostalgia.
"MELKE's fall collection is an authentic, fun and fashionable
way to express America's love for ranch during fashion week," said
CC Ciafone, Marketing Director at Hidden Valley Ranch. "When we
heard Emma was such a genuine fan of Hidden Valley, we knew the
collection would come together as tastefully as ranch and
potlucks."
Pieces from the collection will be available for purchase on
HiddenValleyRanch.com, melkenyc.com and select retailers nationwide
this fall with prices ranging between $240 and $1,000.
For more information about the Hidden Valley Ranch x MELKE
collection and to keep up on all things MELKE, follow the
brand on Instagram @melkenyc or visit melkenyc.com. For
more from Hidden Valley Ranch, follow the brand @hidden.valley or
visit hiddenvalley.com.
ABOUT HIDDEN VALLEY RANCH
Founded in 1954, Hidden
Valley® Ranch (NYSE: CLX) is the nation's original ranch
dressing brand and America's favorite ranch.*Bottled Hidden Valley
Original Ranch and Hidden Valley Ranch Seasonings & Packets
come in a variety of flavors and forms for fans to enjoy the ranch
flavor they love across all mealtime and snacking occasions. Hidden
Valley Ranch products, including Hidden Valley Original Ranch
Seasoning, Dressing & Dip Recipe Mix, Hidden Valley
Restaurant-Style Ranch Dressing Recipe Mix, Plant Powered Hidden
Valley Ranch Topping & Dressing and more, can be found in
grocery retailers nationwide and online. Follow us!
www.instagram.com/hidden.valley/ and
www.tiktok.com/@hiddenvalleyranch. Learn more at
HiddenValley.com.
ABOUT MELKE®
Emma
Gage launched MELKE in 2020, creating joyful collections of
knitwear, separates, dresses, and accessories through small-scale
production practices. MELKE empowers the wearer through colorful,
"seriously unhinged" designs. Focused on individuality and freedom,
each piece expresses Emma's fluid approach to slow fashion.
Refusing to allow high standards for sustainability get in the way
of her exuberant vision, she creates made-to-last collectibles with
an unrestrained love for the planet and its people.
*Based on IRI unit sales data for L52WE 8/25/24.
CLX-B
Media Contact:
bowings@currentglobal.com
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SOURCE Hidden Valley® Ranch
