In its third annual industry
survey, CloroxPro learns that eco-conscious product adoption
is at an all-time high and spotlights the ongoing challenges of
cleaning professionals
OAKLAND,
Calif., Jan. 14, 2025 /PRNewswire/
-- CloroxPro released its 2024 Clean Index report, detailing
the perceptions, needs and challenges of more than 1,500 cleaning
professionals and consumers from the past year. The findings
highlight increasing adoption of eco-conscious cleaners, as well as
ongoing burnout faced by staff as a result of constrained
resources.
Responses from the study show that eco-conscious cleaner
adoption is becoming widespread: two in three cleaning
professionals stated that their facility is using such solutions
and 60% reported that their facility has set a business goal to use
more eco-conscious products.
This year's study also reinforced that burnout is a big
challenge faced by cleaning professionals. Fifty percent of
cleaning professionals indicated that they experienced burnout
within the last year, with almost half of all respondents saying
their level has increased in the last two years. Cleaning
professionals highlighted a lack of training as a key factor to
burnout – less training can lead to less employee knowledge about
cleaning protocols and efficiency as well as lower employee
confidence in cleaning outcomes. In fact, 60% of cleaning
professionals do not feel confident that the areas they manage are
properly cleaned and disinfected due to lack of training
programs.
The Clean Index survey also found that more than half of
consumers continue to be concerned about germ exposure at work,
with 79% of consumers noting that it is important for businesses to
provide disinfecting wipes. In light of this finding, access to
ready-to-use (RTU) products can provide a more efficient solution
for regular cleaning and disinfection of high-traffic areas and
frequently touched surfaces.
"As industry leaders, CloroxPro champions creating a cleaner and
healthier world, and we understand the importance of doing so in a
way that helps cleaning professionals overcome their challenges,"
said Kyra Caskey, Senior Director of
Marketing at CloroxPro. "As we reflect on the cleaning industry's
evolving demands and priorities over the past year, we are proud
that the 2024 launch of Clorox EcoClean Disinfecting Wipes,
our ongoing Healthy Clean education program, and our
portfolio of many ready-to-use cleaning products will help support
cleaning professionals meet the challenges they face. We will
continue to develop innovative products and solutions to meet the
evolving needs of cleaning professionals."
View the complete 2024 Clean Index report here, and please visit
CloroxPro.com for additional information.
Methodology
Data for this report was collected in a
September 2024 online survey of 1,000
consumers, a nationally representative U.S. General Population
based on age, gender, region, race/ethnicity and income, and 511
cleaning industry professionals defined as frontline workers,
decision makers, building service contractors and infection
preventionists who work in Education, Government or Healthcare
settings.
About CloroxPro
Building on a century-long legacy in cleaning and disinfecting,
CloroxPro (NYSE: CLX) offers some of the industry's most recognized
and trusted brand names for commercial cleaning, including its
Clorox Healthcare products for healthcare facilities. From
comprehensive surface disinfection to advanced technologies,
CloroxPro is committed to meeting the demands of industry
professionals and commercial facilities such as offices, schools,
athletic facilities and hospitals. For more information, visit
www.CloroxPro.com and follow us on LinkedIn.
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About The Clorox Company
The Clorox Company (NYSE: CLX) champions people to be well and
thrive every single day. Its trusted brands include Brita®, Burt's
Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®,
Liquid-Plumr® and Pine-Sol® as well as international brands such as
Clorinda®, Chux® and Poett®. Headquartered in Oakland, California, since 1913, Clorox was
one of the first in the U.S. to integrate ESG into its business
reporting. In 2024 the company was ranked No. 1 on Barron's 100
Most Sustainable Companies list for the second consecutive year.
Visit thecloroxcompany.com to learn more.
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SOURCE CloroxPro