In Support of F.A.R.M. (Family Assistance
for Renaissance Men), Detroit Lions to match up to $100,000 in donations; Comerica contributes
$10,000
DETROIT, Dec. 7, 2023
/PRNewswire/ -- The Detroit Lions and Comerica Bank
announced today their community collaboration as part of the annual
My Cause My Cleats campaign, encouraging the
community to "Double the Impact" by donating to F.A.R.M.
Family Assistance for Renaissance Men, a non-profit organization
focused on the rehabilitation and reuniting of fathers with their
children.
The community can support the My Cause My Cleats
endeavor by making a donation to F.A.R.M via its website at
farm-mi-org and by selecting the green DONATE option.
For the first $100,000 donated to
the campaign, the Detroit Lions Foundation will match each of those
dollars contributed through Sunday, December
10. To contribute to the collaboration, Comerica Bank is
donating the $10,000 F.A.R.M., a 2023
Detroit Lions Inspire Change social justice initiative grantee and
community partner of Comerica Bank.
"As the Detroit Lions players showcase and highlight their
special charitable causes on the field, My Cause My Cleats allows
us to recognize and appreciate the impact those non-profit
organizations have in transforming our communities," said
Steve Davis, Comerica Bank Michigan
Market President. "As we strive to help support those in need, we
can strengthen our efforts through dedicated teamwork and
partnerships that deliver critical resources. We appreciate this
commitment made by the Lions organization in supporting the ongoing
efforts to serve others and inspire change."
In the first year of the Lions and Comerica's My Cause My Cleats
collaboration, the "Double the Impact" campaign raised over
$102,000 for the Pure Heart
Foundation. With the Lions $100,000
match, a total of $202,000 was
contributed through the 2022 campaign.
Located in Detroit, F.A.R.M.
provides a wide range of mentoring, father child relationship
building, education and skills training, legal assistance, child
support help, housing assistance to help men reunite with and make
a difference within their children's lives. F.A.R.M. strengthens
families by teaching men the principles of fatherhood and become a
greater asset to their children, caregivers, communities and
society.
"We are grateful for the support we have received from the
Detroit Lions, Comerica Bank, and the Detroit community that will further our
mission to help fathers be the best they can be," said Willie Bell, F.A.R.M. Founder and CEO. "From the
beginning, we have been driven by the purpose that the world is a
better place when fathers connect with and help raise, teach, and
support their children. Critical funds are necessary to help us
bridge the gap and provide much needed resources, and we are
thankful that My Cause My Cleats will help us achieve our
goals."
Since 2016, My Cause My Cleats has served as an annual
campaign for NFL players, enabling them to honor causes by wearing
customized cleats during Week 13 games.
The My Cause My Cleats initiative between the Lions and
Comerica expands upon their existing partnership and the community
impact programs. Since 2017, Comerica has contributed approximately
$128,000 to 35 community partners as
part of the ongoing collaboration through the Comerica First Down
Program.
Comerica Bank
Comerica Bank, a subsidiary of Comerica
Incorporated, has served Michigan
longer than any other bank, with a continuous presence dating back
over 174 years to its Detroit
founding in 1849. It is the largest bank employer in metro
Detroit and has more than 4,500
employees (FTE) statewide. With one of the largest banking center
networks in Michigan, Comerica
nurtures lifelong relationships with a focus on integrity and
financial prudence. Comerica strives to positively impact the lives
of Michigan residents by helping
customers be successful, providing financial support that assists
hundreds of charitable organizations, and actively participating in
Detroit's downtown revitalization.
Comerica Incorporated (NYSE: CMA) is a financial services company
strategically aligned by three business segments: The Commercial
Bank, The Retail Bank, and Wealth Management. Follow on Facebook:
www.facebook.com/Comerica, X (formerly known as Twitter):
@ComericaBank and Instagram: @comerica_bank.
Detroit Lions
The Detroit Lions are a professional
American football team based in Detroit,
Michigan. They are members of the North Division of the
National Football Conference (NFC) in the National Football League
(NFL), and play their home games at Ford Field in downtown
Detroit. The team located to
Detroit in 1934 and is the
National Football League's fifth-oldest franchise.
F.A.R.M. (Family Assistance for Renaissance
Men)
F.A.R.M. (Family Assistance for Renaissance Men) is a
501(c)(3) non-profit organization focused on the rehabilitation and
reuniting of fathers with their children and "developing
relationships between father and child—one family at a time".
F.A.R.M. reconnects fathers with their children through
relationship building, legal assistance, workforce development
training, mentoring, job placement, and housing assistance to allow
men to become the best fathers they can be. For more information,
visit Farm-mi.org.
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SOURCE Comerica Bank