Global Retailer Strengthens Commitment to
Basketball Culture with Community Activations, Fan Experiences, and
Exclusive Content
NEW
YORK, Oct. 15, 2024 /PRNewswire/ -- Foot
Locker, Inc. (NYSE: FL) today announced a multi-year partnership
with the Chicago Bulls ahead of the 2024-25 NBA season, further
cementing its leadership position in basketball. This partnership
will feature community basketball events, exclusive in-store
activations, and behind-the-scenes player-focused content, offering
fans the chance to engage in unique experiences throughout the
season.
This collaboration further deepens Foot Locker's connection to
basketball culture, reinforcing its status as the go-to destination
for basketball, both on and off the court. As one of Chicago's leading basketball retailers, Foot
Locker will engage the passionate Bulls fanbase through various
initiatives, including:
- Community Basketball Events: Foot Locker will be the
presenting partner for Bulls Fest, a festival and 3v3 tournament
that celebrates the sport of basketball, its influence on style,
art and culture, and all things Chicago Bulls. Last month, the
Bulls hosted a Youth Hoops 3v3 Tournament, presented by Foot
Locker, which saw over 100 teams compete across two weekends. Foot
Locker will also host community-focused events at its
Chicago stores to engage
fans.
- In-Store Activations: On November
2nd, Foot Locker's State Street location (26-28 S State St.)
will host a Bulls celebration, featuring player meet-and-greets and
live entertainment.
- Exclusive Tunnel Walk Content: A co-branded "Tunnel
Walk" series will launch on social media, offering fans
behind-the-scenes access to their favorite players as they prepare
to take the court.
Together, both organizations will celebrate the launch of their
partnership on Oct. 30 during the
Bulls game vs. Orlando, presented by Foot Locker at the United
Center in Chicago. The game night
will include a pregame event in the [United Center] Atrium
featuring photo opportunities, skills and drills activities, and
giveaways, as well as a Youth 3v3 exhibition game at halftime. Foot
Locker, Inc.'s President and CEO, Mary
Dillon, will present the game ball, and Foot Locker's iconic
Stripers will be named as honorary team captains for the evening.
Foot Locker will also run a ticket sweepstakes for local FLX
Rewards members to enter for a chance to attend the game.
"The rich legacies of Foot Locker and the Chicago Bulls—two
institutions that have long been at the forefront of basketball
culture—make this partnership a natural fit," said Frank Bracken, EVP and Chief Commercial Officer
of Foot Locker, Inc. "Basketball is deeply embedded in Foot
Locker's DNA, from local community courts to the global stage of
the NBA. We're thrilled to partner with the Bulls, a legendary
franchise with one of the most passionate fan bases in the
world."
"This partnership showcases the Bulls' and Foot Locker's
shared commitments to basketball culture and community and passion
for creating legendary experiences," said Matt Kobe, Executive Vice
President of Revenue and Strategy for the Chicago Bulls. "We are
proud to welcome Foot Locker as the newest partner of the Chicago
Bulls and look forward to inspiring and engaging fans in innovative
ways together, in the arena, in their stores and in the
community."
In addition to its partnership with the Bulls, Foot Locker
remains deeply invested in the basketball community. Over the past
year, Foot Locker entered a multi-year agreement with the NBA as an
official marketing partner in the U.S. and activated at NBA
All-Star 2024. It also launched "The Clinic" in collaboration with
Nike and Jordan Brand, an immersive
program bringing basketball culture to fans, sneaker enthusiasts,
and local communities. Most recently, the Company introduced Foot
Locker 'Home Court' at its newly reopened 34th Street
location in NYC, a premier multi-brand basketball shopping
destination developed in partnership with Nike and Jordan Brand.
"Our partnership with the Chicago Bulls amplifies Foot Locker's
longstanding commitment to celebrating and nurturing basketball
culture, both locally and globally," said Kim Waldmann, Chief Customer Officer of Foot
Locker, Inc. "By uniting community engagement, marketing
activations, and fan entertainment, this collaboration allows us to
deepen our connection to the sport and inspire new audiences as the
game continues to expand its influence."
For five decades, Foot Locker has been a leader in sneaker
culture, fostering deep connections with basketball fans and
players alike. This partnership extends that legacy, while
advancing Foot Locker's Lace Up Plan by expanding sneaker culture
within the basketball community.
For more information on Foot Locker's initiatives and latest
developments, visit www.footlocker-inc.com.
Foot Locker Media Relations
Dana Yacyk, Senior Director, PR
& Communications
mediarelations@footlocker.com
Foot Locker Investor Relations
Kate Fitzsimons, Senior Director,
Investor Relations
ir@footlocker.com
ABOUT FOOT LOCKER, INC.
Foot Locker, Inc. is a leading footwear and apparel retailer that
unlocks the "inner sneakerhead" in all of us. With approximately
2,500 retail stores in 26 countries across North
America, Europe, Asia, Australia, and New
Zealand, and a licensed store presence in the Middle
East and Asia, Foot Locker has a strong history of
sneaker authority that sparks discovery and ignites the power of
sneaker culture through its portfolio of brands, including Foot
Locker, Kids Foot Locker, Champs Sports, WSS, and
atmos.
Disclosure Regarding Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of the federal securities laws. Other than statements
of historical facts, all statements which address activities,
events, or developments that Foot Locker, Inc. (the "Company")
anticipates will or may occur in the future, including, but not
limited to, such things as future strategic plans, financial
objectives, financial outlook and other such matters, are
forward-looking statements. These forward-looking statements are
based on many assumptions and factors, which are detailed in the
Company's filings with the U.S. Securities and Exchange
Commission.
These forward-looking statements are based largely on our
expectations and judgments and are subject to a number of risks and
uncertainties, many of which are unforeseeable and beyond our
control. For additional discussion regarding risks and
uncertainties that may affect forward-looking statements, see "Risk
Factors" disclosed in the Company's Annual Report on Form 10-K for
the year ended February 3, 2024, filed on March 28, 2024.
Any changes in such assumptions or factors could produce
significantly different results. The Company undertakes no
obligation to update the forward-looking statements, whether due to
new information, future events, or otherwise.
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SOURCE Foot Locker, Inc.