General Mills Unveils Limited-Edition, Collectible Cereal Boxes Featuring Gen Z Icons TOMORROW X TOGETHER
16 Avril 2024 - 3:43PM
Business Wire
For their cereal box debut, members of TOMORROW
X TOGETHER are featured alongside iconic General Mills cereal
characters and appear as cutout standees on each box
General Mills has joined TOMORROW X TOGETHER, also known as TXT,
in a harmonious partnership to bring the refreshing energy of Gen
Z’s most iconic band to your breakfast table. Together they're
releasing special-edition TXT cereal boxes with General Mills’
iconic brands, featuring cutout standees so TXT fans can have a
free-standing display of each band member to add to their
memorabilia collection and celebrate the group's recent 6th Mini
Album minisode 3: TOMORROW release.
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General Mills has partnered with K-pop
group TXT, also known as TOMORROW X TOGETHER, to take over cereal
boxes for a limited time! (Photo: Business Wire)
Cereal enthusiasts and TXT fans, affectionately known as MOA
(which stands for "moments of alwaysness,") are in for a treat as
each of the five members is featured individually alongside a
beloved General Mills’ brand mascot across fan-favorites like
Cinnamon Toast Crunch, Lucky Charms, Cookie Crisp, Trix and Honey
Nut Cheerios. From the Silly Rabbit to the Cookie Crisp Wolf, it’s
a meeting of two iconic groups, bringing the ultimate star power
and vibrant world of K-pop straight to your cereal box.
The TXT band members are thrilled to connect their love of
cereal to their fans through this General Mills partnership:
- SOOBIN, featured on Trix: "What I love about the collaboration
with General Mills is the unique and adorable characters of each
cereal. My favorite is the Silly Rabbit from Trix. I think it's a
great match for me!"
- HUENINGKAI, featured on Cinnamon Toast Crunch: "I think MOA
will be delighted to see us featured in the General Mills packages
on the store shelves! I hope everyone starts their day
energetically with TXT limited edition cereals."
- YEONJUN, featured on Cookie Crisp: "I'm excited about the
collaboration because General Mills is a brand that everyone can
enjoy together. I hope many people will like the TXT limited
edition, too!"
Additionally, BEOMGYU is featured on Lucky Charms, TAEHYUN on
Honey Nut Cheerios, and a TXT group photo can be found exclusively
in Walmart stores on REESE’S PUFFS boxes.
Don't miss your chance to collect these limited-edition TXT
cereal boxes and add a touch of TXT magic to your mornings! To
learn more, visit GeneralMills.com and follow @generalmills on
socials at Instagram, Facebook, Twitter and TikTok.
About TOMORROW X TOGETHER
TOMORROW X TOGETHER—consisting of SOOBIN, YEONJUN, BEOMGYU,
TAEHYUN, and HUENINGKAI—established themselves as Gen Z Icons
through the compelling soundtrack that represents the common
experiences and emotions of today’s generation. The quintet’s 4th
Mini Album minisode 2: Thursday’s Child (May 2022 release) debuted
at No. 4 on the Billboard 200 and charted for 14 weeks, while 5th
Mini Album The Name Chapter: TEMPTATION (January 2023 release)
debuted atop the chart. In July 2022, Gen Z’s leading band became
the first K-pop group to perform at LOLLAPALOOZA in Chicago and
returned a year later in August 2023 to become the first K-pop
group to headline the festival. Notably, TOMORROW X TOGETHER have
been nominated at prestigious awards, such as the American Music
Awards and People’s Choice Awards and won at the 2022 MTV EMAs
(Best Asia Act) and 2023 MTV VMAs (PUSH Performance of the Year).
The band is set to release their highly-anticipated 6th Mini Album
minisode 3: TOMORROW on April 1, 2024.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and standing for good. Its portfolio of beloved brands includes
household names such as Cheerios, Nature Valley, Blue Buffalo,
Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait,
Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2023
net sales of U.S. $20.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
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version on businesswire.com: https://www.businesswire.com/news/home/20240416495554/en/
General Mills Communications 763-764-6364
media.line@genmills.com Edelman Amanda Han 773-932-7642
Amanda.Han@edelman.com
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