PG Procter and Gamble Co

Old Spice introduces two new holiday scents available in body wash and antiperspirant/deodorant

Baking grandmas everywhere rejoice, you’re no longer the only ones filling the house with wonderful smells this holiday season. Old Spice, the iconic brand known for its fresh scents and effective grooming products, unwraps a limited-edition Holidudes collection in two holiday scents – Snickerdudel and Lumbersnack – both available in deodorant/antiperspirant and body wash.

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Snickerdudel Antiperspirant and Body Wash brings new meaning to the phrase “sweet, dude” with a delicious blend of sugar, and a dash of holiday spirit. Lumbersnack Deodorant and Body Wash has the essence of fresh pine notes (no tree chopping required). (Photo: Business Wire)

Snickerdudel is the scent of freshly baked sugar cookies that would make any grandma proud, while Lumbersnack captures the crisp essence of pine forests—no chainsaws required. Together, they create the ultimate duo of sweet nostalgia and rugged freshness, elevating your grooming game this holiday season.

Men want to smell incredible during the holidays. In fact, 75% of men say they care more about looking and feeling well-groomed for special occasions than for everyday life, often prepping their grooming routines weeks in advance for big events like the holidays.1 Old Spice gets it: the modern man isn’t just after hygiene—he’s out to level up his scent game.

Additionally, 77% of men admit to doing a sniff-check twice a day to make sure they’re still fresh.2 Skip the sneaky whiff test at your next holiday gathering with the Old Spice Holidudes collection. Enjoy 24/7 all-day sweat and odor protection, so you stay fresh and confident from sipping hot cocoa in the morning to wrapping presents at night.

"The holidays aren’t just a season—with the new Old Spice Holidudes collection they’re a gift wrapped in cozy, merry scents and tied with a bold fresh bow,” says Kate Dicarlo, Senior Director, Communications, Personal Care Portfolio, Procter & Gamble. "This collection prepares you for every festive occasion—whether it's dominating a last-minute white elephant gift exchange or savoring the sweet scent of holiday triumph while indulging in some well-deserved self-care."

Both scents are available nationwide in value packs and sold separately as antiperspirant/deodorant and body washes, keeping you fresh and ready to tackle this holiday season!

About Old Spice Old Spice, an iconic grooming brand with over 80 years of history, is the No. 1 selling anti-perspirant and deodorant brand for guys in the United States. With a complete product portfolio including anti-perspirants, deodorants, body washes, body sprays, shampoos, and hair stylers, Old Spice has become the authority on grooming experience. Follow Old Spice's social channels: Instagram, TikTok, Facebook, YouTube, and X.

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1

Bankrate 

2

Survey Citation: Data from a survey conducted by OnePoll on behalf of Old Spice Total Body Deodorant from September 29 to October 19, 2023, with a panel of 2,000 millennial American men.

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20241127412671/en/

For media inquiries, please contact:

Sydney Tukes, Citizen Relations sydney.tukes@citizenrelations.com

Mel Denson, Procter & Gamble, Old Spice denson.m@pg.com